Marketing Cloud Analyst: Data, Compliance & Campaigns

Tata Consultancy Services; San Diego (CA); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Discretionary annual incentive

Comprehensive medical coverage

Parental leave

Insurance options: auto & home

Certification & training reimbursement

Vacation and holidays

Job summary

Tata Consultancy Services is seeking a Salesforce marketing technology specialist to design and optimize Marketing Cloud and Sales Cloud solutions for healthcare/pharma marketing regulatory environments. The role emphasizes data governance, integration, and accurate performance reporting across agencies and internal teams.

The ideal candidate will have 4–7 years of experience, strong stakeholder management, and proficiency with BI tools like Tableau, ensuring compliant and scalable marketing

Qualifications

• 4-7 years of experience with Salesforce Marketing Cloud and CRM platforms.
• Strong knowledge of Sales Cloud integration with Marketing Cloud and data synchronization.
• In-depth understanding of Marketing Cloud data management, journeys, audience segmentation, and reporting.
• Experience designing subscriber/contact data structures and consent/opt-out management.
• Ability to review estimates and identify risks and dependencies.
• Experience in campaign reporting with BI tools like Tableau.

Responsibilities

• Provide technical oversight and guidance across Salesforce Marketing Cloud and Sales Cloud.
• Deliver functional and technical expertise to internal teams and agency partners.
• Review designs, configurations, and campaigns for alignment with standards.
• Evaluate agency proposals and identify risks and recommendations.
• Develop integration and data-flow standards between Marketing Cloud and Sales Cloud.
• Define and drive consistent campaign reporting metrics and governance.

Skills

Salesforce Marketing Cloud

Sales Cloud

CRM platforms

campaign execution

data synchronization

data models

audience segmentation

reporting capabilities

stakeholder management

HIPAA/HITRUST/privacy governance

vendor management

Education

Bachelor of Computer Science

Tools

Salesforce Marketing Cloud

Sales Cloud

Tableau

Job description

Tata Consultancy Services is seeking a Salesforce marketing technology specialist to design and optimize Marketing Cloud and Sales Cloud solutions for healthcare/pharma marketing regulatory environments. The role emphasizes data governance, integration, and accurate performance reporting across agencies and internal teams.

The ideal candidate will have 4–7 years of experience, strong stakeholder management, and proficiency with BI tools like Tableau, ensuring compliant and scalable marketing