Marketing Campaign Analyst

Enterprise Marketing Services Ltd; Richardson (TX); Ibrido; USD 77.000 - 139.000; Tempo pieno

Descrizione del lavoro

HCSC is seeking a Marketing Campaign Analyst to support customer and prospect communications through data-driven campaign development. You will manage recurring campaigns, develop new initiatives with varying deadlines, and collaborate with partners on objectives, requirements, and creative strategies.

The role requires SQL proficiency, strong project management skills, and excellent data analysis capabilities.

Competenze

• Bachelor’s degree and a minimum of 3 years experience in campaign development, consumer marketing, reporting with focus on campaigns, and/or a combination.
• Proficiency with SQL
• Demonstrated ability managing projects; including overall responsibility, organization, and timelines
• Exceptional attention to detail, including technical and business specifics
• Ability to understand a variety of complex processes simultaneously operating
• Advanced ability in managing priorities and complexities in the day to day and overall projects
• An ability to both add creativity, while also developing within best practice frameworks and standards
• Strong data analysis skills and extensive knowledge of relational databases, data structures and design, data management, and data warehouses
• Excellent written and verbal communication skills
• Strong business acumen and consultation skills
• High regard for confidential and sensitive information
• Ability to work and maintain focus in a high-pressure, high-performance business environment
• 2 yrs experience with Salesforce Marketing Cloud

Mansioni

• Support customer and prospect communications through campaign development using SQL and Salesforce Marketing Cloud
• Maintain recurring campaigns and processes; develop new campaigns with varying deadlines
• Collaborate with business partners on campaign objectives, requirements, creative and strategy
• Manage all aspects of the campaign development process from intake to file production, testing, design, development, and execution

Conoscenze

SQL

Campaign development

Project management

Data analysis

Relational databases

Data warehouses

Communication

Confidential information handling

Formazione

Bachelor’s degree

Strumenti

Salesforce Marketing Cloud

Descrizione del lavoro

At HCSC, our employees are the cornerstone of our business and the foundation to our success. We empower employees with curated development plans that foster growth and promote rewarding, fulfilling careers.

Join HCSC and be part of a purpose-driven company that will invest in your professional development.

The Marketing Campaign Analyst is a data-driven and project management-minded candidate responsible for supporting customer and prospect communications through (but not limited to) campaign development utilizing SQL and Salesforce Marketing Cloud. The candidate will maintain recurring campaigns and processes, and develop new campaigns with varying deadlines. They will collaborate with business partners (internal and external) on campaign objectives, requirements, creative and strategy. Finally, they will be responsible for all aspects of the campaign development process, intake to file production, creative (testing), campaign design, development and execution.

Required Job Qualifications:

• Bachelor’s degree and a minimum of 3 years experience in campaign development, consumer marketing, reporting with focus on campaigns, and/or a combination.

• Proficiency with SQL

• Demonstrated ability managing projects; including overall responsibility, organization, and timelines

• Exceptional attention to detail, including technical and business specifics

• Ability to understand a variety of complex processes simultaneously operating

• Advanced ability in managing priorities and complexities in the day to day and overall projects

• An ability to both add creativity, while also developing within best practice frameworks and standards

• Strong data analysis skills and extensive knowledge of relational databases, data structures and design, data management, and data warehouses

• Excellent written and verbal communication skills

• Strong business acumen and consultation skills

• High regard for confidential and sensitive information

• Ability to work and maintain focus in a high-pressure, high-performance business environment

Preferred Job Qualifications:

• 2 yrs experience with Salesforce Marketing Cloud

• SQL proficiency to perform complex data analysis

• In-depth knowledge of relational databases, data structures and design, data management and data warehouses

• Design robust data flow solutions against communications strategy

• Develop complex campaign logic using the Salesforce Marketing Cloud campaign tool
• Outstanding written and verbal communication, including the ability to deeply understand and communicate both technical and business information

• Prior consumer marketing experience

• High regard for confidential and sensitive information

• Demonstrated experience in consulting with, advising and/or influencing others, including senior leaders

• Proficiency in project management
• Email and SMS creative template building

This position is expected to adhere to HCSC's hybrid Flex policy of 3 days in office weekly at the Richardson office.

Compensation: $76,600.00 - $138,500.00

Exact compensation may vary based on skills, experience, and location

HCSC Employment Statement:

We are an Equal Opportunity Employment employer dedicated to providing a welcoming environment where the unique differences of our employees are respected and valued. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristics. We are a drug-free and smoke-free workplace. Employment may be contingent upon successful completion of drug screening in accordance with applicable law.