Campaign Analytics Lead - Paid Media & Optimization

Pathlabs; United States; Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Unlimited Paid Time Off

Healthcare benefits

HSA-eligible insurance option

401k investment opportunity

Hybrid workplace options

Charity donation matching

Job summary

Pathlabs, a digital media partner for agencies, seeks a Campaign Analyst III to manage paid media campaigns. You will deploy and optimize campaigns across ad buying platforms, analyze metrics, and communicate insights to clients and internal teams.

You bring 2+ years of platform experience (DSP, Paid Social, Paid Search), proficiency with Google Analytics and Excel, and a four-year degree. This role supports remote-friendly, hybrid work with Pathlabs’ core values.

Qualifications

• Solid understanding of advertising principles and digital strategies.
• Experience with ad platforms and analytics tools is required.
• 4 year degree in a related field is required.

Responsibilities

• Accurately deploy and optimize digital media campaigns across ad buying platforms to meet KPIs.
• Analyze campaign metrics and identify optimization opportunities.
• Ensure campaigns meet spend and delivery requirements.
• Communicate issues and insights to internal teams and clients.
• Maintain optimization logs and track results.
• Craft data-driven insights and recommendations.

Skills

Advertising principles

Digital strategies

Analytics & data interpretation

Education

4 year degree in a related field

Tools

The Trade Desk

DV360

Meta (Facebook)

Google Ads

Google Analytics

Excel/Google Sheets

HTML/CSS/JS

Job description

Pathlabs, a digital media partner for agencies, seeks a Campaign Analyst III to manage paid media campaigns. You will deploy and optimize campaigns across ad buying platforms, analyze metrics, and communicate insights to clients and internal teams.

You bring 2+ years of platform experience (DSP, Paid Social, Paid Search), proficiency with Google Analytics and Excel, and a four-year degree. This role supports remote-friendly, hybrid work with Pathlabs’ core values.