Data-Driven Digital Marketing Analyst for Campaigns

YPM; Irvine (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

YPM is seeking a Digital Marketing Analyst to manage daily media planning, placement, and reporting. You will track performance, turn data into insights, and ensure timely deliverables with high quality as part of a fast-paced digital team.

The ideal candidate is detail-oriented with strong project management and the ability to analyze large data sets to optimize campaigns and KPIs. Experience in affiliate and pay-per-call is a plus.

Qualifications

• Bachelor’s degree in marketing, business, statistics or related field.
• 2-4 years in digital advertising, marketing research, or analytics.
• Strong understanding of digital advertising measurement and market research methods.
• Advanced Excel and Google Sheets (Pivot tables, VLOOKUP).
• Experience with affiliate and pay-per-call campaigns.
• Budgeting and vendor collaboration experience.
• Ability to navigate large data sets and perform statistical analyses.
• Attention to detail and data integrity.
• Ability to translate findings into actionable insights.
• Experience using PowerBI and basic SQL/CRM tools.

Responsibilities

• Execute deliverables and organize marketing assets for campaigns.
• Collect data from media campaigns and maintain performance reports.
• Collaborate with Client Services/Sales to meet objectives.
• Analyze data for trends and optimization recommendations.
• Create clear, aesthetically formatted marketing data outputs.
• Communicate campaign developments and results with team/vendors.
• Respond promptly to requests and project deadlines.
• Assist in preparing client meeting materials.
• Support development of solutions and specialized reports.

Skills

Data-driven analysis

Campaign optimization

Excel & Sheets (Pivot, VLOOKUP)

Project management

Communication skills

Attention to detail

Team collaboration

Large data set handling

Digital advertising measurement

Reporting & dashboards

Education

Bachelor’s degree in marketing or related

Tools

PowerBI

SQL

Salesforce Marketing Cloud

Invoca

Job description

YPM is seeking a Digital Marketing Analyst to manage daily media planning, placement, and reporting. You will track performance, turn data into insights, and ensure timely deliverables with high quality as part of a fast-paced digital team.

The ideal candidate is detail-oriented with strong project management and the ability to analyze large data sets to optimize campaigns and KPIs. Experience in affiliate and pay-per-call is a plus.