Campaign Analytics Specialist (AI-Driven)

MediaAlpha; Los Angeles (CA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Annual bonus program

Employer-paid health, dental, and vis­

401(k) retirement plan with matching

Paid time off: birthday day off + 11 U

Parental leave up to 22 weeks

Dog-friendly offices in LA

Pet adoption reimbursement

Job summary

MediaAlpha is seeking a Business Analyst on the Analytics Team to support data-driven decision-making across sales, marketing, and business development. You will compile and interpret performance data, optimize advertiser campaigns, and serve as a trusted analytical partner to internal teams and external clients.

You will embrace AI tools to move faster, write better, and scale impact in a fast-paced, data-rich environment. 1–2 years of experience and strong SQL skills are preferred.

Qualifications

• 1–2 years of work experience in an analytical, BI, or client-facing data role.
• B.S. or B.A. required, preferably in a quantitative discipline.
• Experience with SQL for querying and transforming data.
• Exposure to Python, R, or another scripting language.
• Proficiency in Excel (pivot tables, VLOOKUPs, data manipulation).
• Hands-on experience using AI tools (e.g., ChatGPT, Claude, Copilot) to accelerate analysis or automate workflows.
• Strong analytical ability and experience working with structured data sets.
• Comfort presenting findings in client-facing or consultative contexts.

Responsibilities

• Pull, clean, and analyze campaign performance data to surface actionable insights for advertisers and internal stakeholders.
• Build and maintain recurring reports, dashboards, and ad hoc analyses that support business decisions.
• Serve as a direct point of contact for internal business teams – communicating performance results and recommending optimizations.
• Translate data into concise narratives tailored to internal and external audiences.
• Assist with optimization of advertiser CPC campaigns by monitoring KPIs and flagging trends.
• Develop fluency in the MediaAlpha platform’s tools and data structures.
• Leverage AI tools to accelerate analysis and scale impact.
• Collaborate with senior analysts and data science teammates to scope analytical solutions.
• Help document analytical processes and contribute to scalable workflows.

Skills

SQL

Python

R

Excel

Data visualization

Analytical thinking

Client-facing

AI tools

Storytelling

Education

Bachelor's degree in quantitative field

Tools

AI platforms

Data visualization tools

Job description

MediaAlpha is seeking a Business Analyst on the Analytics Team to support data-driven decision-making across sales, marketing, and business development. You will compile and interpret performance data, optimize advertiser campaigns, and serve as a trusted analytical partner to internal teams and external clients.

You will embrace AI tools to move faster, write better, and scale impact in a fast-paced, data-rich environment. 1–2 years of experience and strong SQL skills are preferred.