Business Development Specialist

Tower Behavioral Health; Pennsylvania; On-site; USD 50,000 - 70,000; Full time

Job summary

A leading company in behavioral health is seeking a Regional Business Development Content Coordinator to enhance its marketing strategy and visibility across multiple facilities. This hybrid role will focus on content creation, social media management, and market analysis, requiring strong writing and analytical skills. Candidates should possess a Bachelor's degree in a relevant field and experience in marketing or communications, particularly in healthcare settings.

Qualifications

• 2+ years of experience in marketing, communications, or business development, preferably in healthcare.
• Ability to analyze data and translate findings into strategic content actions.
• Highly organized, deadline-driven, and collaborative.

Responsibilities

• Develop and execute multi-channel content strategies.
• Manage and grow social media presence for all facilities.
• Collaborate to analyze market trends and referral patterns.

Skills

Writing

Editing

Visual storytelling

Data analysis

Organizational skills

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

Canva

Mailchimp/Constant Contact

Google Analytics

Salesforce

Job description

PURPOSE STATEMENT:

We are seeking a strategic, creative, and data-savvy Regional Business Development Content Coordinator to support the growth and visibility of four behavioral health facilities. This hybrid role blends marketing strategy, content creation, digital media management, and trend analysis to drive referral engagement and brand awareness across internal and external audiences.

ESSENTIAL FUNCTIONS:

Content Creation & Management

• Develop and execute multi-channel content strategies to align with business development goals.
• Create compelling internal and external content including newsletters, brochures, emails, flyers, patient success stories, and referral source spotlights.
• Coordinate with clinical and outreach teams to ensure content accuracy, relevance, and compliance.

Social Media Strategy & Execution

• Manage and grow social media presence for all four facilities across platforms (LinkedIn, Facebook, Instagram, etc.).
• Create and schedule engaging posts tailored to each audience (referral sources, healthcare professionals, and community stakeholders).
• Track engagement metrics and optimize campaigns for reach and impact.

Market Intelligence & Analytics

• Collaborate closely with the Regional Director of Business Development to analyze regional market trends, referral patterns and competitor activity.
• Assist in gathering and interpreting data to support strategic decision-making and outreach prioritization.
• Support the alignment of content strategy with emerging trends and data-driven opportunities.

Cross-Facility Coordination & Collaboration

• Act as a centralized content hub supporting business development teams at four facilities.
• Ensure consistent brand messaging across all sites while tailoring content to each facility’s strengths and specialties.
• Support marketing campaigns, events, and outreach initiatives at the regional level.

OTHER FUNCTIONS:

• Perform other functions and tasks as assigned.

EDUCATION/EXPERIENCE/SKILL REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Business, or related field (required).
• 2+ years of experience in marketing, communications, or business development, preferably in healthcare or behavioral health.
• Proficiency with Canva, Mailchimp/Constant Contact, Loomly and Google Analytics, Salesforce
• Strong writing, editing, and visual storytelling skills.
• Ability to analyze data and translate findings into strategic content actions.
• Highly organized, deadline-driven, and collaborative.

LICENSES/DESIGNATIONS/CERTIFICATIONS:

• Must have and maintain a valid driver’s license, automobile insurance coverage and have access to an automobile, where facility requires.

We are committed toprovidingequalemploymentopportunitiestoall applicantsforemploymentregardlessofanindividual’scharacteristicsprotected byapplicable state,federalandlocallaws.

TOWBH