Business Development Rep

aptitudesoftware1; Boston (MA); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k) matching

Competitive vacation and PTO

Healthcare benefits: medical, dental,/

Pre-tax saving accounts

Life and Disability Insurance

ShareSave scheme

Job summary

Aptitude in Boston is seeking a Business Development Representative to generate qualified leads for the North America sales team. You will collaborate with sales and marketing to shape a strategic outreach plan, connect with prospects, and build relationships that convert into opportunities.

You will work with AEs and Partners regionally, designing and executing outreach plans, researching target accounts, and tailoring messages across channels.

Qualifications

• Minimum 1 year of experience in technology/SaaS industries.
• Ability to prospect to companies via cold calling, email, and marketing campaigns.
• Excellent storytelling, listening and written communication across channels.

Responsibilities

• Research and build contact plans using Salesforce, LinkedIn, ZoomInfo, Outreach.io, Demandbase.
• Tailor outreach copy for email and physical mail.
• Collaborate with Sales Manager and AEs to craft cold call talk tracks.
• Run joint outbound calling sessions with AEs to maximize output.
• Hand prospects to AEs or nurture marketing campaigns.

Skills

Storytelling

Phone skills

Active listening

Written communication

Networking

Prospecting

Collaboration

Team player

Tools

Salesforce

LinkedIn

ZoomInfo

Outreach.io

Demandbase

Job description

As a Business Development Representative in Boston, you will be responsible for generating new qualified leads and opportunities for the North America sales team. You will work collaboratively with sales and marketing to define a strategic business approach to generate pipeline. You will use your strong and creative prospecting skills to connect with the right prospects (cold and warm), build relationships and identify opportunities.

Work closely with AEs and Partners in region collaboratively build and execute on outreach plan

• Research and build contact plans utilising Salesforce, LinkedIn, ZoomInfo, Outreach.io, Demandbase and other tools

• Tailor outreach copy to be used in email and physical mail

• Collaborate with Sales Manager and AEs to create talk track for cold calling, which will make up to 50% of your day

• Regular joint outbound calling sessions with AEs maximising effectiveness

• Hand prospects to AEs or nurture marketing campaigns

We’ll provide you with the opportunity to grow your expertise in an environment that supports you, your life and your career.

We’ll also offer you a competitive salary and commission, as well as the following benefits:

• 401(k) retirement plan with matching

• Competitive vacation and paid time off

• Healthcare benefits – medical insurance, dental insurance and vision plans

• Pre-tax saving accounts

• Life and Disability Insurance

• ShareSave scheme (ability to purchase company shares on preferential terms)

Whilst this role is based from our Boston office, we support hybrid working.

To us at Aptitude, hybrid working means that our employees come together for 2-days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and to be engaged and involved in the wider community of our business.

• Minimum 1 year of experience in technology industry, specifically in SaaS and targeting the office of the CFO will be a plus

• The ability to prospect to companies via cold calling, email, marketing campaigns, social selling to drive demand leading for conversion

• A great storyteller with positive and energetic phone skills, excellent listening skills and strong written skills in all communication

• Ability to research target accounts and target personas in line with Aptitude’s defined target client and buyer profiles

• Work with the BDR, Sales and Marketing teams on designing, driving registrations for and executing events within the region

• Natural / effortless networker

• Excellent communicator, proficient in building strong connections internally and externally.

• Goal driven, strong self-starter with the ability to work as a team player in a high-energy sales team environment

• Able to utilize industry knowledge to research & develop accounts, identify key players, generate interest, and identify compelling events

• Target driven with the ability to attain and exceed sales goals by securing meetings with qualified leads

• Experience with or capability in building proficiency in using tools such as Salesforce, and LinkedIn

• The ability to quickly grow knowledge of Aptitude target markets (Insurance, Banking, Technology/Software, Telco, Hi-Tech Manufacturing)