Business Development Rep

Aptitude Software; Boston (MA); Hybrid; USD 60,000 - 95,000; Full time

Benefits offered by this job

401(k) matching program

Generous vacation & paid time off

Health insurance (medical, dental, vis

Pre-tax saving accounts

Life and Disability Insurance

ShareSave scheme

Job summary

Aptitude Software in Boston is seeking a driven Business Development Representative to generate new qualified leads and opportunities for the North America sales team. You will collaborate with sales and marketing to shape an outreach strategy and qualify pipeline.

Ideal candidates bring SaaS experience, strong prospecting skills, and the ability to craft compelling messages for cold and warm outreach. This role offers hybrid work and a competitive salary with commission.

Qualifications

• 1 year of technology industry experience, SaaS preferred.
• Strong storytelling and communication skills.

Responsibilities

• Generate new qualified leads and opportunities for NA sales team.
• Collaborate with AEs and Partners to execute outreach plan.
• Research and build contact plans using Salesforce, LinkedIn, ZoomInfo, Outreach.io, Demandbase and other tools.
• Tailor outreach copy for email and mail campaigns.
• Create talk tracks for cold calling and support outbound sessions.

Skills

Prospecting

Cold calling

Sales storytelling

Lead nurturing

CRM (Salesforce)

Tools

Salesforce

LinkedIn

Outreach.io

ZoomInfo

Job description

As a Business Development Representative in Boston, you will be responsible for generating new qualified leads and opportunities for the North America sales team. You will work collaboratively with sales and marketing to define a strategic business approach to generate pipeline. You will use your strong and creative prospecting skills to connect with the right prospects (cold and warm), build relationships and identify opportunities.

Work closely with AEs and Partners in region collaboratively build and execute on outreach plan

• Research and build contact plans utilising Salesforce, LinkedIn, ZoomInfo, Outreach.io, Demandbase and other tools
• Tailor outreach copy to be used in email and physical mail
• Collaborate with Sales Manager and AEs to create talk track for cold calling, which will make up to 50% of your day
• Regular joint outbound calling sessions with AEs maximising effectiveness
• Hand prospects to AEs or nurture marketing campaigns

We’ll provide you with the opportunity to grow your expertise in an environment that supports you, your life and your career.

We’ll also offer you a competitive salary and commission, as well as the following benefits:

• 401(k) retirement plan with matching

• Competitive vacation and paid time off

• Healthcare benefits – medical insurance, dental insurance and vision plans

• Pre-tax saving accounts

• Life and Disability Insurance

• ShareSave scheme (ability to purchase company shares on preferential terms)

Whilst this role is based from our Boston office, we support hybrid working.

To us at Aptitude, hybrid working means that our employees come together for 2-days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and to be engaged and involved in the wider community of our business.

• Minimum 1 year of experience in technology industry, specifically in SaaS and targeting the office of the CFO will be a plus
• The ability to prospect to companies via cold calling, email, marketing campaigns, social selling to drive demand leading for conversion
• A great storyteller with positive and energetic phone skills, excellent listening skills and strong written skills in all communication
• Ability to research target accounts and target personas in line with Aptitude’s defined target client and buyer profiles
• Work with the BDR, Sales and Marketing teams on designing, driving registrations for and executing events within the region
• Natural / effortless networker
• Excellent communicator, proficient in building strong connections internally and externally.
• Goal driven, strong self-starter with the ability to work as a team player in a high-energy sales team environment
• Able to utilize industry knowledge to research & develop accounts, identify key players, generate interest, and identify compelling events
• Target driven with the ability to attain and exceed sales goals by securing meetings with qualified leads
• Experience with or capability in building proficiency in using tools such as Salesforce, and LinkedIn
• The ability to quickly grow knowledge of Aptitude target markets (Insurance, Banking, Technology/Software, Telco, Hi-Tech Manufacturing)