Business Development Regional Director

Pasadena Villa Psychiatric Treatment Network; Virginia (MN); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Collaborative environment

Continuing Education & Certification

Health Plan Options

Company-Paid EAP

Company-Paid Critical Illness

Company-Paid Life & ADD

401K with Company Match

Company-Sponsored HSA, FSA, & DSA

Referral Program

Job summary

Pasadena Villa The Grove is seeking a Regional Director of Business Development to drive growth across Northern VA through Richmond. You will cultivate clinical partnerships, manage referral networks, and analyze market data to optimize outreach and admissions.

This role supports the organization’s residential psychiatric services within the Washington, DC metro area. The position requires a Bachelor’s degree and 3+ years in healthcare business development, with strong relationship-building and

Qualifications

• Bachelor’s degree in a related field required.
• 3+ years of experience in business development/sales in behavioral health preferred.
• Experience in complex sales processes and working with healthcare partners beneficial.

Responsibilities

• Develop and execute regional growth strategies to increase clinical inquiries and admissions.
• Manage key accounts and referral relationships within the assigned territory.
• Utilize CRM systems to track outreach and performance metrics; analyze data to inform plans.
• Collaborate with leadership to align growth initiatives with program priorities.
• Represent Pasadena Villa The Grove in community and professional events to build partnerships.

Skills

Salesforce CRM

Relationship building

Business development

Communication skills

Data analysis

Strategic planning

Education

Bachelor’s Degree in Business Administration/Marketing/Health Administration

Tools

Salesforce CRM

Job description

• covering Northern VA, Washington DC, and Maryland

Pasadena Villa The Grove - part of Odyssey Behavioral Health

• Pasadena Villa The Grove is a residential mental health treatment center located in Locust Grove, Virginia, serving adults throughout the Washington, D.C. metro area, Northern Virginia, Richmond, and surrounding areas. Set on a peaceful, modern campus, The Grove provides 24-hour structured psychiatric care for adults navigating complex mental health conditions — including mood disorders, anxiety disorders, trauma-related conditions, thought disorders, psychotic disorders, and co-occurring disordered eating.

Description

Why You Will Love Working With Us!

• At Pasadena Villa, we are a dynamic, dedicated, and growing team of professionals deeply passionate about providing evidence-based and personalized clinical care for behavioral health conditions.
• Our team’s foundation is client-centered care and clinical excellence through our 5-star service commitment: Respect, Accountability, Integrity, Flexibility, Service, and Collaboration. We are committed to our team and our team is committed to our clients!
• Nestled in a serene residential community, The Grove offers a tranquil, modern environment designed to support healing and recovery. It features spacious, open-floor areas for communal gatherings, peaceful outdoor courtyards, spaces for quiet reflection, a fitness center, and expansive rooms dedicated to group therapy and activities.
• As a residential psychiatric treatment center, we offer customizable, comprehensive care for a wide range of mental health disorders. Our primary goal is to equip our clients with the tools they need to successfully transition to everyday life. Our convenient suburban setting is the perfect environment to escape the busyness of daily life and slow down enough to focus on healing.

What we offer

• Collaborative environment dedicated to clinical excellence
• Company Supported Continuing Education & Certification
• Multiple Health Plan Options
• 100% Company Paid EAP Emotional Well-Being Support
• 100% Company Paid Critical Illness (with health enrollment plan)
• 100% Company Paid Life & ADD
• 401K with Company Match
• Company-Sponsored HSA, FSA, & DSA Tax Savings Accounts
• Generous Team Member Referral Program

How You Will Contribute

• The Regional Director of Business Development is responsible for creating and executing growth strategies related to clinical inquiries and admissions. This role focuses on cultivating and maintaining strong professional relationships, ensuring that clinical partners are well-informed and connected to the services provided by Pasadena Villa’s The Grove. The position involves conducting outreach to raise awareness among clinical partners, the community, and families about the benefits of high-quality, individualized, client-centered residential treatment for long-term wellness and recovery. Additionally, the Regional Director analyzes industry trends to shape strategic priorities, remove barriers to care, and increase clinical referrals.

Position Responsibilities

• Builds a strategic regional growth plan by evaluating, analyzing, and interpreting facility and market utilization data.
• Manages strategic accounts, cultivating and maintaining professional referral relationships within assigned region.
• Utilizes Salesforce CRM to track and document outreach activities and communications, in accordance with established guidelines.
• Analyzes Salesforce data to develop data-driven regional strategic plans to drive inquiries and admissions correlated with the outreach activities.
• Collaborates with facility and network leadership to leverage strategic initiatives.
• Maximizes available resources and creates new resources to meet or exceed strategic growth goals.
• Cultivates new clinical referral pipelines while maintaining and enhancing key account opportunities.
• Executes sales and retention strategies and plans, successfully close new business in accordance with pre-determined targets.
• Manages communications by setting expectations, troubleshooting, and collaborating with the treatment team internally and externally to provide comprehensive care coordination; serves as an internal liaison to enhance client and referent experiences.
• Regularly communicates with all key referral sources ensuring internal and external obstacles to growth and retention are identified, minimized, and/or eliminated.
• Schedules and conducts tours with referral sources, clients, and families in support of business development activities.
• Provides concierge customer service and communication to referral sources, clients, and families.
• Collaborates with admissions, decision-makers and stakeholders including client, family members, professional referral sources, facility administration, clinical leadership, admitting physicians and utilization review coordinators to support client service and success.
• Collaborates with facility leadership teams and marketing to ensure collateral and websites are up to date and all special projected are completed professionally, with an emphasis on quality and customer service.
• Provides market feedback and competitive intelligence to help inform strategic decisions, enhance service offerings, and refine business development approaches to stay ahead of industry trends and meet client needs effectively.

Additional Responsibilities

• Functions within the guidelines of the facility’s Code of Ethics and in accordance with Corporate Compliance.
• Contributes to and participates in quarterly business development meetings with facility and national leadership.
• Represents the program within the community at local, regional, and national events, as requested.
• Assists in promoting and ensuring the organization’s values, mission, goals, and objectives are understood and actively supported by the employees.
• Completes all documentation and reporting in a timely manner, providing additional information as requested.
• Performs other duties as assigned.

Qualifications

• Must live in the territory covering Northern VA to Richmond

Education and Experience

• Position requires a Bachelor’s Degree in Business Administration, Marketing, Health Administration or related field and 3+ years of experience in business development/sales. Additional related experience in behavioral health treatment services, to include;
• Demonstrated success within a complex and detail-oriented sales processes.
• Experience within specialized behavioral healthcare or substance abuse treatment services.

Additional Requirements

• Position requires incumbent to have a valid driver’s license, vehicle insurance and acceptable driving record.
• Clearance of TB test and any other mandatory state/federal requirements.
• Current CPR and First Aid certification.
• Pasadena Villa- The Grove provides equal employment opportunities without regard to race, color, creed, ancestry, national origin, ethnicity, sex, gender, sexual orientation, marital status, religion, age, disability, gender identity, genetic information, service in the military, or any other characteristic protected under applicable federal, state, or local law. Equal employment opportunity applies to all terms and conditions of employment. Pasadena Villa reserves the rights to modify, interpret, or apply this job description in any way the organization desires. This job description in no way implies that these are the only duties, including essential duties, to be performed by the employee occupying this position. Reasonable accommodations may be made to reasonably accommodate qualified individuals with disabilities. This job description is not an employment contract, implied or otherwise. The employment relationship remains “At-Will.”