Business Development Director

Charter Senior Living; Mequon (WI); On-site; USD 68,000 - 83,000; Full time

Benefits offered by this job

Competitive base salary starting at $

Health, dental, and vision insurance

Paid time off and holidays

Career advancement opportunities

Supportive leadership team

Stable and mission-driven organization

Job summary

Charter Senior Living in Mequon, WI is seeking a Business Development Director to lead sales and marketing within a senior living community. This role focuses on occupancy growth through relationship-based sales, community outreach, and referral networks.

You will develop marketing strategies, manage lead follow-up, build referral pipelines, and partner with leadership to convert inquiries into move-ins. The position offers a base salary starting at $75,000 plus growth opportunities and

Qualifications

• 2+ years of experience in senior living, healthcare, or consultative sales.
• Proven ability to generate leads and close sales in a relationship-driven environment.
• Strong networking and community outreach experience.
• Experience with CRM or lead tracking systems.
• Excellent communication, presentation, and interpersonal skills.
• Highly organized with strong follow-up and time management skills.
• Self-motivated and able to work independently.
• Valid driver’s license required.

Responsibilities

• Drive referrals through outreach, networking, events, and brand awareness.
• Drive occupancy through outreach, tours, follow-up, and relationship-based sales.
• Develop and execute a quarterly marketing and outreach plan.
• Build and maintain strong referral relationships with healthcare providers and organizations.
• Coordinate and host events to generate traffic and community awareness.
• Manage lead tracking systems and ensure timely follow-up on inquiries.
• Analyze conversion metrics from inquiry to tour and tour to move-in.
• Maintain census, lead activity, and marketing performance reporting.

Skills

Relationship-based sales

Lead generation

Networking

CRM experience

Communication

Time management

Independent work

Driver's license

Tools

CRM systems

Job description

Business Development Director (Senior Living Sales & Marketing)

Mequon, WI

Pay: Starting at $75,000 per year

NOW HIRING: BUSINESS DEVELOPMENT DIRECTOR

We are seeking a driven and relationship-focused Business Development Director to lead sales and marketing efforts within a senior living community.

This role is ideal for a motivated professional who thrives in a relationship-based sales environment, enjoys community outreach, and is passionate about helping seniors and families navigate important life decisions.

If you have experience in senior living, healthcare, or service-based sales and a proven ability to drive occupancy and build referral networks.

WHY THIS ROLE STANDS OUT

High-impact role directly influencing occupancy and community success

Opportunity to build meaningful relationships in the local community

Leadership visibility and partnership with Executive Director

POSITION SUMMARY

The Business Development Director is responsible for driving occupancy growth and lead generation through community outreach, relationship development, and sales execution. This role partners closely with leadership to ensure strong conversion performance from inquiry to move-in.

You will be responsible for developing and executing marketing strategies, managing lead follow-up, and building strong referral pipelines to support sustained census growth.

KEY RESPONSIBILITIES

Primary focus is driving referrals through outreach/networking/events/community brand awareness.

Drive occupancy through outreach, tours, follow-up, and relationship-based sales.

Develop and execute a quarterly marketing and outreach plan.

Build and maintain strong referral relationships with healthcare providers, community organizations, and local professionals.

Conduct community presentations and participate in networking events to generate leads.

Manage lead tracking systems and ensure timely follow-up on all inquiries.

Analyze and improve conversion metrics including inquiry-to-tour and tour-to-move-in.

Coordinate and host events to generate traffic and community awareness.

Conduct competitive market analysis to adjust sales strategies as needed.

Support prospective residents and families through the decision-making and move-in process.

Maintain accurate reporting on census, lead activity, and marketing performance.

QUALIFICATIONS

2+ years of experience in senior living, healthcare, or consultative sales preferred.

Proven ability to generate leads and close sales in a relationship-driven environment.

Strong networking and community outreach experience.

Experience with CRM or lead tracking systems.

Excellent communication, presentation, and interpersonal skills.

Highly organized with strong follow-up and time management skills.

Self-motivated and able to work independently.

Valid driver’s license required.

WHAT WE OFFER

Competitive base salary starting at $75,000

Performance-driven environment with growth potential

Health, dental, and vision insurance

Paid time off and holidays

Career advancement opportunities

Supportive and collaborative leadership team

Stable and mission-driven organization

WHAT SUCCESS LOOKS LIKE IN THIS ROLE

Consistent occupancy growth and strong census performance

Active and engaged referral network

High conversion rates across the sales funnel

Strong community presence and brand awareness

Positive experience for prospective residents and families