Business Development Coordinator

Macklyn Home Care; Wilmington (DE); On-site; USD 50,000 - 70,000; Full time

Job summary

A senior home care service provider is looking for a Business Development Sales & Marketing Liaison to drive revenue growth by building lasting relationships in the community. The ideal candidate will have a strong sales background and at least 2 years of experience. Responsibilities include executing marketing strategies and developing partnerships. Competitive base salary plus commission offered.

Qualifications

• Must have at least 2 years of B2B or B2C sales experience.
• Integrity and self-motivation are essential.
• Excellent public speaking skills are a plus.

Responsibilities

• Grow top line revenue through business development strategies.
• Build relationships with referral sources like hospitals and rehab facilities.
• Manage social media and marketing materials.

Skills

Sales experience

Excellent written and oral communication skills

Ability to handle rejection

Networking

Time management

Education

Associate or Bachelor's degree (preferred)

Job description

Overview

Do you have a passion for sales and marketing? Are you motivated by a challenge? If so, this is your job! We are looking for a sales and marketing professional with the drive and a passion for helping seniors stay safe in their homes. We are currently seeking a goal-oriented, ambitious, and energetic person to join our rapidly growing office team. We are looking for a highly professional sales liaison who has at least 2 years of experience in a sales and marketing role. The preferred candidate has a solid track record of increasing revenues. You\'ll be responsible for revenue growth through business development and networking in the community. Sales experience is a must. The ideal candidate must be willing to cover all of our territory.

Key Responsibilities

• As a Business Development Sales & Marketing Liaison, you\'ll be responsible for growing top line revenue growth and be rewarded handsomely for it. This position offers a competitive base salary plus commission.


• You\'ll need to be a road warrior, comfortable with cold calling, and developing lasting relationships.


• Our target audience will be with key personnel in referral sources such as hospitals, rehab facilities, home health care, and hospice.


• You will also meet with potential clients and their families and land them as new clients.


• This position is responsible for building lasting relationships that result in referrals from healthcare facilities and professionals, performing new client assessments, onboarding new clients, and developing their care plans.


• You will report directly to the Agency Director.

Marketing & Community Outreach

• Develop and execute B2B marketing strategies to build partnerships and increase brand visibility.


• Represent the company at professional networking events, healthcare facilities, and senior community organizations.


• Manage social media platforms, website updates, and digital advertising campaigns.


• Create and distribute flyers, brochures, and other marketing materials.


• Represent the company at community events, networking groups, and senior resource fairs.

Sales & Business Development

• Build and maintain strong relationships with referral sources (hospitals, rehabilitation centers, senior centers, physicians, etc.).


• Conduct in-person visits to facilities and community partners to promote services.


• Track and follow up on leads, converting inquiries into clients.


• Collaborate with leadership to achieve monthly and quarterly sales goals.

Qualifications

• Must have integrity, be self-motivated, and most importantly have the tenacity to succeed


• Is interested in a challenging yet rewarding career


• Be a creative thinker, who can see opportunity where others see problems


• Have a personality that thrives with autonomy, yet can collaborate with their team to accomplish shared goals


• Networking deep into our targeted potential referral sources


• Excellent written and oral communication skills


• Public speaking ease


• Coordinating events and in-service presentations


• Excellent time management, and can submit daily, weekly reports


• Focused on producing results through execution of the marketing plan


• Handle rejection well


• Highly motivated to excel


• Must have at least 2 years of B2B or B2C sales experience; an associate degree, bachelor\'s degree is preferred but not required.


• Ability to work evenings from time to time.


• Must be available to provide on-call support during non-office hours


• Previous experience in marketing, sales (home care/healthcare industry preferred but not required).