Business Development Executive - Marketing & Creative

Randstad USA; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation with bonus

Excellent benefits

Generous PTO

Education & development opportunities

Career growth

Job summary

Cella, by Randstad Digital, is seeking an aggressive Business Development Executive to hunt, win, and scale enterprise accounts across the West Coast and beyond. This net-new growth role targets mid-sized to Fortune 500 clients with the full suite of workforce solutions.

You will prospect, open doors, and close complex deals, lead end-to-end sales cycles, and collaborate with SMEs to ensure seamless transitions to delivery teams.

Qualifications

• Hunter mentality and ability to drive net-new business in large enterprise accounts.
• 3–5+ years of B2B consultative sales experience, with at least 1+ year in creative/digital/marketing space.
• Demonstrated pipeline creation: self-generating leads, overcoming gatekeepers, senior-level meetings.
• Contract and negotiation mastery across MSAs, RFPs, and executive pricing.
• Strategic sales methodologies fluency (e.g., Challenger, SPIN, TAS).
• Bachelor’s degree or equivalent experience; proficient with CRM tools and Google Workspace.

Responsibilities

• Drive new business acquisition by prospecting, cold-calling, and networking to win net-new clients.
• Hunt and land by identifying decision-makers, building pipeline, and winning new logos.
• Deploy consultative pitching across staffing, managed services, and consulting solutions.
• Close complex deals: lead end-to-end sales, negotiate terms, and respond to RFPs/RFIs.
• Execute strategic territory planning to maximize conversions.
• Collaborate with Consulting SMEs and delivery teams to ensure smooth transitions to delivery.
• Maintain CRM rigor, forecast deal velocity, and monitor pipeline health.

Skills

Hunter mentality

B2B sales

Cold prospecting

Enterprise sales

CRM tools

Google Workspace

Education

Bachelor’s degree or equivalent

Tools

CRM tools

Google Workspace

Job description

Cella, by Randstad Digital, is the premier global marketing, creative, and digital workforce solutions firm. We are looking for an aggressive, high-energy Business Development Executive to hunt, win, and scale strategic enterprise accounts. In this net-new growth role, you will aggressively prospect, open doors, and close complex deals across Cella’s full suite of workforce solutions - including consulting, staffing, and managed services - targeting mid-sized to Fortune 500 enterprises.

This is a remote position open to candidates located in Eastern Time (EST), Mountain Time (MDT), or Pacific/West Coast time zones. The primary focus of this role is breaking into and winning net-new business across the West Coast market, while maintaining flexibility to participate in weekly team meetings aligned to EST hours.

What you get to do:

• Drive New Business Acquisition: Proactively prospect, cold-call, and network to penetrate target enterprise accounts and secure net-new clients in your designated territory.
• Hunt & Land: Execute a high-activity direct sales strategy to identify key decision-makers, build high-value pipeline, and win new logos.
• Deploy Consultative Pitching: Master Cella’s complete solutions portfolio (staffing, managed services, and consulting) to build compelling value propositions that solve complex client challenges.
• Close Complex Deals: Lead the entire end-to-end sales cycle, driving contract negotiations, RFPs/RFIs, MSAs, pricing structures, and closing terms with support from leadership and technical SMEs.
• Execute Strategic Territory Planning: Develop and execute a aggressive territory attack plan designed to maximize conversion from prospect to active client as rapidly as possible.
• Leverage Internal Expertise: Partner with Cella’s Consulting SMEs and regional delivery teams to cross-sell service lines and ensure closed business transitions seamlessly to execution teams.
• Pipeline Management: Maintain rigorous CRM tracking, accurately forecasting deal velocity, pipeline health, and revenue targets.

What you need to bring:

• Hunter Mentality: Proven track record of cold prospecting, driving net-new business, and closing complex solutions/staffing sales within large enterprise accounts.
• 3–5+ years of B2B Consultative Sales Experience, with at least 1+ years specifically selling in the creative, digital, and marketing space.
• Demonstrated Pipeline Creation: Ability to self-generate leads, overcome gatekeepers, and run senior-level meetings across live, virtual, and conference settings.
• Contract & Negotiation Mastery: Heavy experience navigating complex MSAs, RFPs, and executive-level pricing negotiations.
• Strategic Sales Frameworks: Deep fluency in strategic sales methodologies (e.g., Challenger, SPIN, Target Account Selling).
• Education & Tech: Bachelor’s degree (or equivalent experience); proficiency with modern CRM tools and Google Workspace.

What’s in it for you:

• Largest global staffing leader
• Competitive salary + bonus
• Excellent benefits package - medical, dental, vision
• Generous PTO policy earned from day one
• Education and professional development
• Rapid career growth
• Retirement savings and security
• Employee stock purchase plan
• Paid parental leave
• Short and long term disability
• Employee assistance program and health advocacy
• Health and dependent care flexible spending account
• Metlife auto and home insurance
• Metlife legal plan
• Referral reward program
• Exclusive discounts and programs with dozens of nationwide vendors and retailers

Randstad Digital operates in a hybrid work model in areas where we have offices. There should be no expectations that this is a full time remote role, even in areas where we have no offices at the time of hire. You are expected to comply with our hybrid work policy and guidelines.

This job posting is open for 4 weeks.

Randstad offers competitive pay and bonus structures. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. Based on eligibility, a successful candidate's total compensation may include a variable pay plan including bonus(es) and/or commission(s). In setting compensation, Randstad complies with all local wage and hour laws and while the pay range listed above is an annual amount, non-exempt employees will be paid hourly and therefore receive the hourly equivalent.

In addition, Randstad, the largest global staffing leader, offers rich learning & professional development opportunities, a 401(k) plan, a stock purchase plan, an employee referral reward program, and comprehensive medical, dental, vision, disability and life insurance to uniquely fit your needs. Randstad also focuses on our employees' overall wellbeing with our award-winning wellness program, employee assistance program, a generous time off policy (including at least 18 paid days off in your first full year, 1 paid volunteer day,9 paid holidays, and 5 sick days), paid parental leave, paid caregiver leave, a health and dependent care flexible spending account, Metlife home and auto insurance offerings, a Metlife legal plan offering, and offers discounts on everything from cell phone plans to car purchases.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

We are seeking candidates from all backgrounds and demographics and a variety of industries to join our winning team! Randstad is proud to be included in the prestigious "America's Best Employers for Women 2024" list.Randstad US has also been recognized as a 2024 Leading Disability Employer by the National Organization on Disability (NOD). At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail].