Business Development Associate- Digital Marketing

Grayson Digital Media LLP; United States; Remote; USD 4,700 - 7,100; Full time

Job summary

Grayson Digital Media LLP is seeking a Business Development Executive at a 100% remote, full-time capacity. The role focuses on acquiring new clients, building a strong B2B sales pipeline, and driving meetings and closures through outbound strategies.

You will engage with founders and senior decision-makers, qualify leads, and coordinate with internal teams to present compelling proposals and close deals. Remote-friendly, target-driven, and English-proficient candidates are encouraged to apply.

Qualifications

• 1–4 years of experience in B2B sales/business development.
• Experience in digital marketing, advertising, SaaS, IT services, or other service-based businesses is a plus.
• Strong written and verbal English communication skills.

Responsibilities

• Identify and research potential clients across relevant industries.
• Build and manage a pipeline of qualified prospects.
• Generate new business via cold calling, email outreach, LinkedIn, WhatsApp and referrals.
• Reach out to founders, business owners, CEOs, and other decision-makers.
• Qualify prospects and identify opportunities for Grayson Digital's services.
• Coordinate initial discovery calls and meetings with the internal team.
• Follow up with prospects throughout the sales cycle.
• Prepare and present proposals with the team.
• Negotiate deals toward closure.
• Maintain records of prospects, conversations, and opportunities.
• Aim for monthly client acquisition and revenue targets.
• Experiment with new outbound strategies to improve client acquisition.

Skills

Communication

Persuasion

Negotiation

Outbound sales

Cold calling

Remote work

English communication

Tools

LinkedIn Sales Navigator

Apollo

Instantly

Job description

Business Development Executive – Digital Marketing

• Company: Grayson Digital
• Location: Remote
• Employment Type: Full-time
• Compensation: ₹40,000/month + Performance Incentives + Bonus on Every Client Closure

About Grayson Digital

Grayson Digital is a digital marketing agency helping businesses grow through performance marketing, SEO, social media marketing, e-commerce marketing, and CRM automation.

We are looking for a Business Development Executive who can take ownership of acquiring new clients and building a strong B2B sales pipeline.

This is a hunter role. You will be expected to proactively identify potential clients, initiate conversations, qualify prospects, generate meetings, and drive opportunities toward closure.

Key Responsibilities

• Identify and research potential clients across relevant industries.
• Build and manage a consistent pipeline of qualified prospects.
• Generate new business through cold calling, email outreach, LinkedIn, WhatsApp, referrals, and other outbound channels.
• Reach out directly to founders, business owners, CEOs, marketing heads, and other decision-makers.
• Understand a prospect's business, marketing challenges, and requirements.
• Qualify prospects and identify opportunities where Grayson Digital's services can create measurable value.
• Conduct initial discovery calls and coordinate qualified meetings with the internal team.
• Follow up consistently with prospects throughout the sales cycle.
• Prepare and present proposals in coordination with the team.
• Negotiate with prospects and drive deals toward closure.
• Maintain accurate records of prospects, conversations, follow-ups, proposals, and opportunities.
• Consistently work toward monthly client acquisition and revenue targets.
• Experiment with new outbound strategies and channels to improve client acquisition.

What We're Looking For

• 1–4 years of experience in B2B sales/business development, preferably in digital marketing, advertising, SaaS, IT services, or another service-based business.
• Strong communication, persuasion, and negotiation skills.
• Comfortable speaking with founders, business owners, and senior decision-makers.
• Proven experience with cold calling and outbound sales.
• Strong prospecting and follow-up skills.
• Ability to understand business problems and communicate the value of marketing services.
• Target-driven mindset with strong ownership and accountability.
• Comfortable working independently in a remote environment.
• Strong written and verbal English communication.

Good to Have

• Previous experience selling digital marketing, SEO, paid advertising, social media, web development, SaaS, or other B2B services.
• Existing network of business owners, founders, or marketing decision-makers.
• Experience with CRM and sales prospecting tools.
• Familiarity with LinkedIn Sales Navigator, Apollo, Instantly, or similar tools.
• Understanding of digital marketing fundamentals.

You will primarily be evaluated on

• Qualified prospects generated
• Meetings booked
• Meeting show-up rate
• Sales pipeline generated
• Proposals sent
• Clients acquired
• Revenue generated

This is not a passive lead-follow-up role. We are specifically looking for someone who can actively hunt for new business.

Compensation

₹40,000 per month + performance incentives + bonus for every client closed.

The variable component is designed to directly reward successful client acquisition and revenue generation.

Work Arrangement- 100% Remote

You will work closely with the founder and internal team through online communication and collaboration tools.

Who Will Succeed in This Role?

Someone who enjoys sales, doesn't hesitate to pick up the phone, knows how to start conversations with strangers, follows up relentlessly, and is motivated by closing deals.

If you're someone who waits for leads to be handed to you, this role is probably…