Braze-Powered Marketing Automation Engineer

inKind; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

100% employer‑covered health insurance

Dog‑friendly Austin office with meals

Daily lunches and snacks

Job summary

inKind is seeking a Marketing Automation Engineer (Braze) to design and implement end-to-end campaigns across email, SMS, and push. You will translate briefs into audience definitions, build complex Braze journeys, and ensure data accuracy from Snowflake and API payloads.

You will collaborate with marketing and product teams to optimize cadence, comply with data and consent requirements, and deliver personalized experiences at scale, including dynamic content blocks and rich analytics.

Qualifications

• 4+ years of experience with a major CEP/CRM or marketing automation platform (Braze, Shopify, Iterable, Klaviyo, or equivalent).
• 2+ years of experience with Braze.
• Deep expertise in journey/canvas building with multi-step, behavior-triggered flows and branching logic.
• Dynamic templating skills with conditional blocks and live data integrations.
• Experience with audience segmentation using behavioral data and event properties.
• Understanding of contact data models and consent management.
• Ability to read API responses and diagnose data issues without engineering support.
• Liquid code proficiency and knowledge of email deliverability fundamentals.

Responsibilities

• Architect and build complex journey flows with multi-branch, time-delayed logic in Braze.
• Create email, SMS, and push templates using dynamic templating and live data pulls.
• Manage SMS opt-in/out, unsubscribe flows, and compliance with regulations.
• QA campaigns before launch and monitor post-launch performance and data accuracy.
• Translate briefs into audience definitions and validate against actual user data.
• Inform cadence, frequency capping, and lifecycle messaging across channels.

Skills

Braze expertise

Journey/canvas building

Liquid templating

SQL / data validation

Marketing automation

Tools

Braze Canvases

Snowflake (data warehouse)

Job description

inKind is seeking a Marketing Automation Engineer (Braze) to design and implement end-to-end campaigns across email, SMS, and push. You will translate briefs into audience definitions, build complex Braze journeys, and ensure data accuracy from Snowflake and API payloads.

You will collaborate with marketing and product teams to optimize cadence, comply with data and consent requirements, and deliver personalized experiences at scale, including dynamic content blocks and rich analytics.