Marketing Automation Engineer (Braze)

inKind; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

100% employer‑covered health insurance

Dog‑friendly Austin office with meals

Daily lunches and snacks

Job summary

inKind is seeking a Marketing Automation Engineer (Braze) to design and implement end-to-end campaigns across email, SMS, and push. You will translate briefs into audience definitions, build complex Braze journeys, and ensure data accuracy from Snowflake and API payloads.

You will collaborate with marketing and product teams to optimize cadence, comply with data and consent requirements, and deliver personalized experiences at scale, including dynamic content blocks and rich analytics.

Qualifications

• 4+ years of experience with a major CEP/CRM or marketing automation platform (Braze, Shopify, Iterable, Klaviyo, or equivalent).
• 2+ years of experience with Braze.
• Deep expertise in journey/canvas building with multi-step, behavior-triggered flows and branching logic.
• Dynamic templating skills with conditional blocks and live data integrations.
• Experience with audience segmentation using behavioral data and event properties.
• Understanding of contact data models and consent management.
• Ability to read API responses and diagnose data issues without engineering support.
• Liquid code proficiency and knowledge of email deliverability fundamentals.

Responsibilities

• Architect and build complex journey flows with multi-branch, time-delayed logic in Braze.
• Create email, SMS, and push templates using dynamic templating and live data pulls.
• Manage SMS opt-in/out, unsubscribe flows, and compliance with regulations.
• QA campaigns before launch and monitor post-launch performance and data accuracy.
• Translate briefs into audience definitions and validate against actual user data.
• Inform cadence, frequency capping, and lifecycle messaging across channels.

Skills

Braze expertise

Journey/canvas building

Liquid templating

SQL / data validation

Marketing automation

Tools

Braze Canvases

Snowflake (data warehouse)

Job description

Job Title: Marketing Automation Engineer (Braze)

Build the infrastructure powering the future of restaurant payments

At inKind, we’re building a new way to drive customers to restaurants. We power the relationship between millions of users and thousands of restaurants.

We are looking for a Marketing Automation Engineer at inKind who can optimize the consumer relationship with a mix of marketing best‑practices, strong understanding of data flow, and the ability to translate it to genuine personalization while technically executing on them at scale. You’ll collaborate closely with business and marketing teams to build systems that directly impact the restaurants and users who rely on inKind.

As a Marketing Automation Engineer at inKind, you will be responsible for implementing marketing campaigns. You will receive creative briefs and project plans, and be responsible for drafting technical implementation docs and building them. Much of this building will be done dashboard-side in Braze Canvases. Optimizing platform usage, data‑based triggering, and understanding user journeys are all key aspects of this role.

Our team has a builder‑first mindset, leveraging modern Consumer Engagement Platform (CEP) tools such as Braze and data warehouses like Snowflake, to power rich datasets of user information to use for personalization and customer lifecycle management. We are looking for someone who can turn that data into dynamic, well‑timed, high‑relevance communication across email, SMS, and push — at scale. This role would have the opportunity to create genuine personalization engines using best‑in‑class tooling and data models.

What You’ll Work On

Platform Execution

• Architect and build complex journey flows - multi-branch, behavior-triggered, time-delayed - that respond dynamically to what users do in the app
• Create sophisticated email, SMS, and push templates using dynamic templating (in Liquid): conditional content blocks, personalized variables, abort conditions, and live data pulls
• Manage subscription and compliance workflows for SMS opt-in/opt-out, email unsubscribe, and push permission states and follow TCR regulations
• QA (Verify) every campaign before launch and own responsibility post-launch: audience spot-checks, template rendering validation, link tracking, SMS encoding, and cross-client email rendering
• Translate high‑level marketing briefs into well‑defined audience definitions, validating logic against actual user data before launch
• Understand CEP best practices to inform cadence of messaging, frequency capping, and prioritizing of marketing communications across lifecycle and ad‑hoc campaigns

Technical Rigor

• Write, understand, and document Liquid code to build dynamic content blocks
• Query our data warehouse (Snowflake) using SQL or review API payloads to validate that events and attributes match expected values, QA before launch, as well as triage potential issues.
• Use platform-native diagnostic tools (message logs, user lookup, event streams) to diagnose issues without needing an engineer to triage alongside you
• Understand technical limitations of campaigns and recommend well‑scoped solutions

Segmentation & Personalization

• Build precise, multi‑condition audience segments using a full range of segmentation capabilities
• Maintain a clean, documented segment library — consolidating redundant definitions and flagging when underlying data changes affect targeting
• Partner with the cross‑functional teams to define and action on lifecycle stages (active, lapsing, high‑value, etc.) and build reusable and trackable segments that reflect those definitions reliably
• Build and maintain a reusable component library: shared content blocks, brand‑compliant modules, and snippet logic the team can use without rebuilding from scratch

Minimum Qualifications

• 4+ years of experience with a major CEP/CRM or marketing automation platform (Braze, Shopify, Iterable, Klaviyo, or equivalent)
• 2+ years of experience with Braze
• Deep expertise in journey/canvas building — multi‑step, behavior‑triggered flows with branching logic, delays, and channel mixing
• Dynamic templating skills: conditional blocks, variable logic, and live data integrations
• Experience with audience segmentation using behavioral data, custom attributes, and event properties
• Solid understanding of contact data models — user profiles, identified vs. anonymous users, subscription and consent management
• Ability to read API responses and event payloads to self‑diagnose data issues without engineering support
• Liquid code proficiency
• Deep understanding of email deliverability fundamentals: list hygiene, bounce handling, unsubscribe management, and sender reputation
• Understanding of email domains/behavior and record management
• SMS compliance knowledge: opt‑in/opt‑out mechanics, quiet hours, carrier filtering, and message encoding
• Familiarity with TCR rules and regulations

Preferred Qualifications

• SQL proficiency and experience working with a cloud data warehouse (Snowflake, Redshift, or BigQuery) for CRM analytics or audience building
• Background in consumer apps, marketplaces, or loyalty/rewards programs where lifecycle marketing directly drives repeat behavior
• Familiarity with how CRM data flows from a backend application via REST API or event streaming
• Experience with in‑app messaging, content cards, or push notification strategy beyond transactional sends

Some of Our Benefits

• Generous PTO and company holiday policy + company‑paid Short Term Disability
• 100% employer‑covered health and dental insurance; higher‑tier and dependent coverage options available
• Vision plan available at employee cost
• Child care benefits and generous parental leave
• Dog‑friendly Austin office with great views of downtown
• Daily lunches and snacks for in‑office team members

Who we are:

inKind connects passionate diners with exceptional restaurants across the country. inKind partners with thousands of restaurants and has millions of users who want to discover great places, dine confidently, and earn meaningful rewards.

Through the inKind app, guests earn 20% back every time they dine, turning everyday meals into something more rewarding. From celebrated restaurant groups like José Andres and Michael Mina to beloved neighborhood favorites, inKind helps diners explore the best restaurants in town while supporting the restaurants and chefs who shape how their cities eat.

Rooted in hospitality and built on a win‑win philosophy, inKind exists to help great restaurants thrive while inspiring guests to dine out more often. Every meal creates value on both sides of the table, empowering diners to savor more while strengthening the restaurant community.

_inKind is an Equal Opportunity Employer. We believe that diversity is vital to inKind’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability status, veteran status, or any other protected category have no bearing on our hiring decisions.

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