Lifecycle Marketing Architect (Part-Time, Braze)

Joy 101; Northern (KY); Hybrid; USD 34,000 - 55,000; Part time

Benefits offered by this job

Remote work

Potential contract extension

Job summary

Joy 101 is seeking a part-time Lifecycle Marketing Manager to collaborate with the Senior Manager across consumer and enterprise programs. This technical role centers on building robust, multi-branch journeys in Braze, with a focus on data quality, suppression logic, and QA.

You will design flows, write copy for email, push, and in-app messages, and own testing, reporting, and iterative improvements. 20–30 hours/week for 3–6 months with potential renewal; remote work encouraged.

Qualifications

• 4+ years in lifecycle, CRM, or marketing ops, preferably on a subscription product.
• Deep Braze expertise: architect multi-branch Canvas, debug, and QA without a guide.
• Strong technical fluency with Liquid, API-triggered campaigns, and data flow from product to tools.
• Excellent data access: pull numbers, write queries, and separate signal from noise.

Responsibilities

• Build and own multi-branch journey logic with Braze across consumer and enterprise programs.
• Design flows, not just wire them; write copy for emails, push, and in-app messages.
• Own QA standards: targeting, rendering, links, timing, and edge cases with documentation.
• Test, report, and improve: run experiments, analyze results, and communicate weekly findings.
• Monitor deliverability and performance across campaigns.

Skills

Braze

Canvas design

Liquid templating

APIs

Data analysis

Copywriting

QA testing

Workflow design

Job description

Joy 101 is seeking a part-time Lifecycle Marketing Manager to collaborate with the Senior Manager across consumer and enterprise programs. This technical role centers on building robust, multi-branch journeys in Braze, with a focus on data quality, suppression logic, and QA.

You will design flows, write copy for email, push, and in-app messages, and own testing, reporting, and iterative improvements. 20–30 hours/week for 3–6 months with potential renewal; remote work encouraged.