Braze-Powered Marketing Operations Coordinator

TEGNA; Tysons (VA); On-site; USD 43,000 - 47,000; Full time

Benefits offered by this job

Nine paid holidays

Teladoc virtual doctor visits

12 annual therapy sessions

Paid time off (PTO)

9 free annual doctor’s appointments

Job summary

TEGNA is seeking a Marketing Operations Coordinator in Tysons, VA to support multi-channel CRM initiatives focused on email and push notifications within Braze. You will help build, test and deploy campaigns, and collaborate on customer journeys and personalization to boost engagement.

The role involves QA, reporting, and ensuring campaign success across platforms such as Braze, Amplitude, and Snowflake. Strong organizational skills and 2+ years in lifecycle marketing are preferred.

Qualifications

• At least 2 years hands on experience in email/push CRM or Lifecycle marketing operations.
• Hands-on experience with Braze, specifically building Campaigns, Canvas, and Segmentation.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.

Responsibilities

• Braze Campaign Execution: Build and deploy email, push, in-app campaigns; design and run A/B tests.
• Customer Journey Orchestration: Set up user journeys in Braze Canvas with segments and triggers.
• Data & Personalization: Use Liquid Logic and Connected Content for dynamic content.
• Quality Assurance: Final QA on campaigns including link validation and rendering across clients.
• Campaign Scheduling & Reporting: Manage calendar; monitor KPIs and build insights reports.
• Monitor data interfaces between Braze, Amplitude, Snowflake and other platforms; alert teams.

Skills

Email marketing

Braze platform

Campaign analytics

Project management

Tools

Braze

Amplitude

Tableau

Snowflake

Job description

TEGNA is seeking a Marketing Operations Coordinator in Tysons, VA to support multi-channel CRM initiatives focused on email and push notifications within Braze. You will help build, test and deploy campaigns, and collaborate on customer journeys and personalization to boost engagement.

The role involves QA, reporting, and ensuring campaign success across platforms such as Braze, Amplitude, and Snowflake. Strong organizational skills and 2+ years in lifecycle marketing are preferred.