Email Automation & QA Specialist

Imprint; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Imprint is seeking an Email Automation & QA Specialist to own and optimize email production. You will design AI-assisted workflows, implement an AI QA layer, and own final human QA to ensure precise, scalable email campaigns.

You will work with Braze, Liquid templates, and localization across partner programs, building robust content catalogs and automated checks to improve reliability as we scale.

Qualifications

• Strong systems thinking and attention to detail to catch edge cases and ensure error-free output.
• Experience building or operating automation (AI-assisted workflows, scripts, or no-code/low-code tools) in production.
• Solid knowledge of HTML/CSS for email troubleshooting, update, and QA.

Responsibilities

• Assemble new email templates in Braze from components, ensuring output matches Figma and approved copy.
• Build and maintain reusable content blocks and catalog entries across partner programs.
• Manage localization and versioning across growing template libraries.
• Flag structural issues with design technologists and improve underlying systems.
• Develop AI-assisted workflows to convert designs and copy into content structures for reusable templates.
• Create an AI QA checklist run before human review and maintain QA tooling outputs.
• Perform end-to-end human QA on each email before deployment, including proofreading, link validation, and rendering checks.
• Run inbox testing and document issues prior to deployment, iterating from learnings.
• Develop lightweight tools or prompts to standardize tasks and raise QA quality.
• Maintain documentation and versioning of automations as requirements evolve.

Skills

Systems thinking

Attention to detail

Automation experience

Ownership & accountability

Communication

Tools

Braze

HTML/CSS

Liquid templating

Branch.io

Inbox testing tools

Job description

Who We Are

Imprint helps the world's best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to create delightful and personalized experiences for members as well as efficient and profitable relationships for our brand partners. Our robust technology and world-class operations allow us and our brand partners to offer powerful financial products without becoming a bank. In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we're building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you.

About the role

Imprint's Marketing Design team builds and maintains the design systems behind a growing portfolio of partner brands — across email, web, in-app, paid, and print. Email is at the center of how we communicate with cardholders, and doing it well at scale requires both a reliable production engine and a high-quality validation layer.

We're looking for a Email Automation & QA Specialist who thrives at the intersection of content, systems, code, and quality. You'll be the person who:

• Understands how emails are designed, assembled, personalized, and launched in Braze (templates, catalogs, content blocks, Liquid, localization, and tracking).




• Builds AI automations to accelerate and standardize production.




• Introduces an AI QA layer that flags issues early (before human review), and owns the final human QA process and quality bar.

This is a systems-and-quality role: you'll improve and maintain our automation and QA workflows so production stays reliable as we scale.

What you'll own

Content catalog management & template assembly (Braze)

• Assemble new email templates from already-developed components in Braze, ensuring the final output matches the original Figma source and approved copy.




• Build, update, and maintain reusable content blocks and catalog entries across our partner programs.




• Manage content accuracy, localization, and versioning across a growing library of partner templates.




• Partner with the design technologist to flag structural/component issues and improve the underlying system.




• Build and iterate on AI-assisted workflows that convert Figma designs + copy into the content structures we use to power reusable, dynamic templates in Braze.

AI-first QA -> human QA (quality pipeline)

• Design and implement an AI QA checklist that runs before human review (e.g., link/UTM validation, Liquid variable presence, localization completeness, dark mode considerations, compliance string presence, etc.).




• Maintain QA tooling outputs (logs, check reports, tracked issues) so QA is repeatable and measurable.




• Conduct end-to-end human QA on every email before it reaches the lifecycle team — proofreading, link validation, rendering checks across clients and dark mode, and dynamic content verification.




• Run inbox testing and document/resolve issues prior to deployment; continually improve the checklist based on issues found.




• Create lightweight tools/scripts/prompts that standardize repetitive tasks and improve QA quality.




• Own documentation, versioning, and ongoing maintenance of automations as components, partner programs, and requirements evolve.

Braze campaign & canvas support

• Support Marketing Ops/Lifecycle with campaign and canvas builds by providing ready content catalogs and thoroughly validated templates in Braze.




• Manage content setup, dynamic content logic, and final QA to ensure accurate and timely launches.




• Maintain and update existing campaigns as partner programs evolve - offer swaps, compliance edits, copy updates - with automation where possible and careful review always.

Link tracking, and validation

• Generate, manage, and QA campaign links ensuring all UTM tracking is accurate and functioning correctly.




• Work with Branch.io or similar deep linking platforms to set up and validate deep links.




• Build automated checks to catch common tracking issues before launch (broken links, missing UTMs, wrong destinations, mismatched deep links).

Code troubleshooting & safe updates

• Troubleshoot and make updates to HTML and Liquid code within existing email templates (within established patterns and guardrails).




• Maintain a working knowledge of email client rendering and compatibility best practices.




• When automation or templates hit a complexity wall, escalates appropriately - and propose systemic fixes to reduce repeats.

What we're looking for

Essential

• Strong systems thinking and attention to detail — you catch edge cases and take pride in error-free output.




• Practical experience building or operating automation (AI-assisted workflows, scripts, no-code/low-code tools, or process automation) in a production environment.




• Working knowledge of HTML and CSS for email — enough to troubleshoot, update, and QA code confidently.




• Experience with Liquid templating or similar dynamic content systems.




• Deep familiarity with how work moves through a production pipeline: inputs → assembly → validation → launch → iteration.




• Comfort with tooling and operational rigor: naming conventions, documentation, change control, and ongoing maintenance.




• Clear, proactive communication and ownership of deliverables.

Preferred

• Experience with Braze or a comparable lifecycle marketing platform.




• Experience with content catalog management and dynamic template logic.




• Familiarity with UTM tracking, link management, and campaign attribution.




• Experience with mobile deep linking platforms (e.g., Branch.io).




• Experience with inbox testing tools and client rendering QA.




• Experience working within a component-based design system.

How this role fits the team

This role sits within the design technology pillar of the Marketing Design team, working closely with the design technologist, content strategist, and senior designers - and partnering with Lifecycle/Marketing Ops for launches.

You'll receive finished designs and copy, build them accurately into Braze, and hand off validated campaigns to lifecycle managers. Your lane is automation + execution quality: improving how we produce emails, ensuring the system keeps working as we scale, and maintaining a consistent quality bar across every partner send.