Braze-Powered CRM Marketing Manager

Fox News Media; New York (NY); On-site; USD 74,000 - 87,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) plan

Paid time off

Job summary

Fox News Media is seeking an Associate Marketing Manager, CRM to build and deepen relations with our news audience across Fox News Digital products. You will run personalized Braze-powered programs across email, push, and in-app messaging using first-party data to enhance relevance and timeliness.

You will collaborate with Product, Data, Editorial, Growth, and senior CRM leadership, influencing audience engagement, loyalty, and health of owned channels.

Qualifications

• 2+ years in CRM, email, lifecycle, or engagement marketing.
• - Hands-on experience building campaigns in Braze or comparable platforms.
• - Segmentation, personalization, and lifecycle marketing knowledge.
• - Familiarity with marketing automation and AI-enabled tools with appropriate human oversight.
• - Ability to translate performance data into optimization recommendations.
• - Strong organizational skills for managing multiple tasks.
• - Clear communicator with technical and non-technical partners.
• - Braze experience with Connected Content and Liquid.
• - Experience in news/media/publishing/streaming environments.
• - SQL or BI tools knowledge (Looker, Tableau, GA4, Adobe Analytics).
• - Familiarity with CDPs and first-party data concepts.
• - Exposure to applying AI to CRM and predictive features.

Responsibilities

• Test and launch campaigns and journeys from segmentation through analysis.
• Build and launch multi-channel campaigns, newsletters, and automated journeys in Braze (Canvas, Segments, Connected Content, Liquid).
• - Develop and maintain segments from demographic and behavioral data, powering personalization with Data/Engineering.
• - Set up and run A/B and multivariate tests and summarize learnings.
• - Build reporting showing what works and what to try next.
• - Support campaigns tied to product launches and editorial priorities.
• - Manage send volume and frequency to protect engagement and reduce fatigue.
• - Use automation and AI with editorial review where needed.
• - Ensure campaigns meet brand, privacy, and legal requirements.

Skills

CRM marketing

Email marketing

Lifecycle marketing

Engagement optimization

Data-driven decision making

Communication skills

Cross-functional collaboration

SQL awareness

Tools

Braze

Iterable

Salesforce Marketing Cloud

Klaviyo

Looker

Tableau

GA4

Adobe Analytics

SQL

Job description

Fox News Media is seeking an Associate Marketing Manager, CRM to build and deepen relations with our news audience across Fox News Digital products. You will run personalized Braze-powered programs across email, push, and in-app messaging using first-party data to enhance relevance and timeliness.

You will collaborate with Product, Data, Editorial, Growth, and senior CRM leadership, influencing audience engagement, loyalty, and health of owned channels.