Associate Marketing Manager, CRM

Fox News Media; New York (NY); On-site; USD 74,000 - 87,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) plan

Paid time off

Job summary

Fox News Media is seeking an Associate Marketing Manager, CRM to build and deepen relations with our news audience across Fox News Digital products. You will run personalized Braze-powered programs across email, push, and in-app messaging using first-party data to enhance relevance and timeliness.

You will collaborate with Product, Data, Editorial, Growth, and senior CRM leadership, influencing audience engagement, loyalty, and health of owned channels.

Qualifications

• 2+ years in CRM, email, lifecycle, or engagement marketing.
• - Hands-on experience building campaigns in Braze or comparable platforms.
• - Segmentation, personalization, and lifecycle marketing knowledge.
• - Familiarity with marketing automation and AI-enabled tools with appropriate human oversight.
• - Ability to translate performance data into optimization recommendations.
• - Strong organizational skills for managing multiple tasks.
• - Clear communicator with technical and non-technical partners.
• - Braze experience with Connected Content and Liquid.
• - Experience in news/media/publishing/streaming environments.
• - SQL or BI tools knowledge (Looker, Tableau, GA4, Adobe Analytics).
• - Familiarity with CDPs and first-party data concepts.
• - Exposure to applying AI to CRM and predictive features.

Responsibilities

• Test and launch campaigns and journeys from segmentation through analysis.
• Build and launch multi-channel campaigns, newsletters, and automated journeys in Braze (Canvas, Segments, Connected Content, Liquid).
• - Develop and maintain segments from demographic and behavioral data, powering personalization with Data/Engineering.
• - Set up and run A/B and multivariate tests and summarize learnings.
• - Build reporting showing what works and what to try next.
• - Support campaigns tied to product launches and editorial priorities.
• - Manage send volume and frequency to protect engagement and reduce fatigue.
• - Use automation and AI with editorial review where needed.
• - Ensure campaigns meet brand, privacy, and legal requirements.

Skills

CRM marketing

Email marketing

Lifecycle marketing

Engagement optimization

Data-driven decision making

Communication skills

Cross-functional collaboration

SQL awareness

Tools

Braze

Iterable

Salesforce Marketing Cloud

Klaviyo

Looker

Tableau

GA4

Adobe Analytics

SQL

Job description

OVERVIEW OF THE COMPANY

Fox News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

JOB DESCRIPTION

FOX News Media is looking for an Associate Marketing Manager, CRM to help build and deepen relationships with our news audience across FOX News Digital and related products. You will help run personalized, Braze-powered programs across email, push, and in-app messaging, using first-party behavioral data to make every touchpoint more relevant and timely.

You will work with Product, Data, Editorial, and Growth, with guidance from senior CRM leadership, and your work will show up in audience engagement, loyalty, and the health of our owned channels.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Our audience and first-party data give you room to test fast and act on what you learn.
• You build and launch real campaigns and journeys, from segmentation through analysis, with exposure to senior leadership.
• Braze as our enterprise engagement platform, with a dedicated Data and Analytics partnership.
• You learn alongside Product, Editorial, and Engineering and see how customer experiences are shaped, not just the messages.
• Contribute to engagement strategy across onboarding, habit formation, re-engagement, and loyalty for our news audience.
• Help track and drive progress against engagement targets, such as click-through, return visits, and content consumption driven by owned channels.
• Build, QA, and launch multi-channel campaigns, newsletters, and automated journeys in Braze (Canvas, Segments, Connected Content, Liquid, Catalogs, Content Cards) across email, push, and in-app.
• Help develop and maintain segments from demographic, behavioral, and first-party data, and work with Data and Engineering to power personalization.
• Set up and run A/B and multivariate tests, and summarize results and learnings, including flagging tactics that are not working.
• Build reporting and analysis that shows what is working, what is not, and what to try next.
• Support campaigns tied to product launches and editorial priorities, working with Product, Editorial, Growth, Design, and Analytics.
• Help manage send volume and frequency across channels, including breaking news alerts, to protect engagement and limit opt-outs and fatigue.
• Use automation and AI responsibly to scale personalization, content variation, and workflow efficiency, with human review wherever editorial judgment or brand standards are involved.
• Ensure every campaign meets brand, legal, and privacy requirements.

WHAT YOU WILL NEED

• 2+ years of CRM, email, lifecycle, or engagement marketing experience; news, media, or other high-frequency digital product experience is a plus
• Hands-on experience building and managing campaigns or journeys in Braze or a comparable platform (Iterable, Salesforce Marketing Cloud, Klaviyo, etc.)
• Working knowledge of segmentation, personalization, and lifecycle marketing
• Familiarity with marketing automation and AI-enabled tools, with sound judgment about where human oversight is needed
• Ability to interpret performance data and turn it into optimization recommendations focused on engagement and audience growth
• Strong organizational skills and comfort managing multiple tasks at once
• Clear communicator who works well with both technical and non-technical partners
• Braze experience specifically, including Connected Content and Liquid
• Experience in news, media, publishing, or streaming, ideally in a fast-paced newsroom environment
• Working knowledge of SQL or BI tools (Looker, Tableau, etc.) and analytics platforms (GA4, Adobe Analytics)
• Familiarity with CDPs and first-party data concepts
• Exposure to applying AI to CRM, such as generative tools for message variants or the predictive and optimization features in Braze
• Familiarity with privacy regulations such as CCPA and CAN-SPAM

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $74,000.00-87,000.00 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.