Braze & Lifecycle Marketing Automation Engineer

inKind; United States; A distancia; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Generous PTO

Health and dental insurance

Vision plan

Parental leave

Dog-friendly office

Daily lunches

Descripción de la vacante

inKind is seeking a Marketing Automation Engineer (Braze) to scale personalization and lifecycle marketing for restaurants and users nationwide. You will build multi-branch, behavior-triggered journeys, craft dynamic content blocks, and validate data integrity across Snowflake and Braze canvases.

The role emphasizes platform optimization, compliance, and measurable impact on customer engagement. The ideal candidate thrives in a builder mindset with hands-on SQL, data workflows, and

Formación

• 4+ years of experience with a major CEP/CRM or marketing automation platform (Braze, Shopify, Iterable, Klaviyo, or equivalent).
• 2+ years of experience with Braze.
• Deep expertise in journey/canvas building with multi-step, behavior-triggered flows.
• Dynamic templating skills with conditional blocks and live data integrations.
• Experience with audience segmentation using behavioral data and events.
• Solid understanding of contact data models and consent management.
• Ability to read API responses and diagnose data issues without engineering support.
• Strong knowledge of email deliverability, unsubscribe management, and sender reputation.
• Familiarity with SMS compliance and TCR regulations.

Responsabilidades

• Architect and build complex journey flows that respond to user behavior in the app.
• Create email, SMS, and push templates using dynamic templating.
• Manage SMS opt-in/opt-out and unsubscribe workflows.
• QA campaigns before launch and verify post-launch results and tracking.
• Translate briefs into audience definitions and validate data logic before launch.
• Define cadence, frequency capping, and lifecycle messaging across campaigns.
• Document and maintain a reusable component library for campaigns.

Conocimientos

Marketing automation

Braze experience

Journey/canvas building

Dynamic templating

Audience segmentation

Data modeling basics

Email deliverability

Herramientas

Snowflake

SQL

REST API

Descripción del empleo

inKind is seeking a Marketing Automation Engineer (Braze) to scale personalization and lifecycle marketing for restaurants and users nationwide. You will build multi-branch, behavior-triggered journeys, craft dynamic content blocks, and validate data integrity across Snowflake and Braze canvases.

The role emphasizes platform optimization, compliance, and measurable impact on customer engagement. The ideal candidate thrives in a builder mindset with hands-on SQL, data workflows, and