Marketing Automation Engineer - Braze Personalization Scale

inKind; Austin (TX); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Generous PTO

Company-paid health and dental

Vision plan

Child care benefits

Dog-friendly Austin office

Daily lunches and snacks

Job summary

inKind is hiring a Marketing Automation Engineer to design and implement customer journeys using Braze, dashboards, and data models. You will optimize campaigns across email, SMS, and push, translating briefs into scalable, personalized communications.

You will collaborate with marketing and product teams to ensure accurate data flows from Snowflake and other sources, while maintaining compliance and high deliverability.

Qualifications

• 4+ years in marketing automation or CRM platforms (Braze, Klaviyo, or equivalent).
• Strong experience with Braze and journey/canvas building.
• Proficiency in dynamic templating and data‑driven campaigns.

Responsibilities

• Architect and build multi-branch, behavior-triggered journeys in Braze canvases.
• Create email/SMS/push templates using Liquid and live data pulls.
• Ensure consent, opt-in/out workflows and compliance with anti-spam regulations.
• Validate campaigns with QA checks: audience, rendering, links, and tracking.
• Define audience definitions and ensure data accuracy before launch.

Skills

Braze

Journey/Canvas building

Liquid templating

SQL

Snowflake

Data-driven marketing

Email deliverability

SMS compliance

Segmentation

REST API/data integration

Tools

Snowflake

REST APIs

Job description

inKind is hiring a Marketing Automation Engineer to design and implement customer journeys using Braze, dashboards, and data models. You will optimize campaigns across email, SMS, and push, translating briefs into scalable, personalized communications.

You will collaborate with marketing and product teams to ensure accurate data flows from Snowflake and other sources, while maintaining compliance and high deliverability.