Brand Trainer

Edrington Group; Miami (FL); On-site; USD 76,000 - 96,000; Full time

Benefits offered by this job

Health insurance fully paid

401(k) with company match

Annual product allowance

Travel opportunities

Tuition reimbursement

Job summary

Edrington Group in Miami seeks a Brand Education & Training Specialist to bring the company's premium portfolio to life across Cruise and Airport Retail environments. You will train frontline teams, distributors and hospitality partners, delivering engaging tastings and masterclasses with passion.

The role requires strong storytelling, wide travel, and expertise in whisky, rum or premium spirits to elevate shopper experiences and drive brand advocacy.

Qualifications

• Experience delivering training or brand advocacy programmes within luxury drinks, hospitality or premium retail environments.
• Strong knowledge of whisky, rum or premium spirits categories.
• Willingness to travel extensively within the region and internationally.

Responsibilities

• Deliver engaging brand education programmes that bring Edrington's premium portfolio to life across Cruise and select Airport Retail locations.
• Build product knowledge, confidence and brand advocacy among distributor partners and frontline teams.
• Coach and support teams to deliver exceptional consumer experiences through premium serves and tastings.
• Develop partnerships with cruise operators, retail partners and distributors to drive visibility and commercial success.
• Plan and host tastings, masterclasses and experiential events as a brand ambassador.

Skills

Brand education

Training delivery

Stakeholder mgmt

Presentation skills

Travel readiness

Hospitality knowledge

English fluency

Education

WSET Level 2 or equivalent

Job description

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Our Blend of Benefits

• Salary $76,000-$96,000per annum + Annual Bonus
• 25 days of Vacation Time - including Holiday Break from December 25th through 31st
• Sick Leave Days and Company Holidays
• Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
• Save for retirement and invest in your future - 401(k) Retirement Plan with Company Match
• Additionalbenefits include Life Insurance and Disability Plans, Pre-Tax Benefits, Fitness Reimbursement Program & Tuition Reimbursement Program
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
• Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity,paternityand adoption leave, and up to five paid carers leave days a year
• Experience our exceptional brands with a generous annual product allowance and through Company Events

Embrace Excellence

Bring Edrington's premium portfolio to life as the face of our brands across the Global Travel Retail Cruise channel, while supporting selected strategic Airport Retail locations. Through engaging storytelling, impactful training and strong customer partnerships, you'll inspire retail and hospitality teams to deliver exceptional brand experiences that build advocacy, drive premiumisation and support commercial success.

Based in Miami, this highly visible role offers extensive regional travel and occasional international opportunities, allowing you to work with leading cruise operators and retail partners around the world. Acting as the link between brand strategy and frontline execution, you'll ensure our brands stand out, are recommended with confidence and create memorable experiences for consumers in some of the world's most exciting travel retail environments.

You'll combine brand education, relationship management and consumer engagement to ensure Edrington's brands are experienced at their very best. From delivering inspiring training and hosting premium events to supporting commercial initiatives and identifying growth opportunities, you'll play a key role in building brand advocacy, driving sales and creating unforgettable experiences across the travel retail environment.

Make an Impact

• Deliver engaging brand education programmes that bring Edrington's premium portfolio, heritage and craftsmanship to life across the Cruise channel and selected Airport Retail locations.
• Build product knowledge, confidence and brand advocacy among distributor partners, retail teams and onboard hospitality colleagues.
• Coach and support teams to deliver exceptional consumer experiences through premium serves, food pairings and effective engagement techniques.
• Develop strong partnerships with cruise operators, retail partners and distributors to drive brand visibility, commercial success and best-in-class execution.
• Support the creation and delivery of innovative activations, retail concepts and educational initiatives that enhance the consumer journey and increase sales.
• Plan and host tastings, masterclasses and experiential events, acting as a passionate ambassador for Edrington's brands.
• Create memorable brand experiences that strengthen consumer engagement, build loyalty and grow The Macallan Society community.
• Identify opportunities to elevate brand presence onboard through premium execution and luxury retail best practice.
• Gather and share market insights, consumer trends and competitive intelligence to support future commercial and brand strategies.
• Monitor training effectiveness, manage brand assets responsibly and maintain accurate reporting to ensure activity delivers measurable impact.

Your Talent and Skills

• Experience delivering training, education or brand advocacy programmes within luxury drinks, hospitality or premium retail environments.
• Background and good understanding of the on-premise environment and mixology.
• Strong knowledge of whisky, rum or premium spirits categories.
• Outstanding presentation, facilitation and storytelling skills.
• Ability to build influence and credibility with diverse stakeholder groups.
• Strong commercial awareness and understanding of premium retail and hospitality environments.
• Self-motivated, highly organised and comfortable working independently.
• Willingness to travel extensively, within the region and on occasion Internationally.
• Ability and willingness to travel onboard cruise ship for up to 7days at a time.
• Hospitality, bartending or spirits qualifications such at WSET level 2.
• Global Travel Retail or Cruise industry experience.
• Fluent in English (written and spoken), additional language capabilities is a plus.
• Existing network within luxury hospitality, cruise or travel retail sectors.

We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.