Strategic Consumer Insights Leader

Bimbo Bakeries USA; Irving (TX); On-site; USD 94,000 - 123,000; Full time

Benefits offered by this job

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Job summary

Bimbo Bakeries USA in Irving, TX, seeks a Manager, Consumer Insights to partner with Marketing and cross-functional teams, delivering actionable insights that drive brand growth. The role designs, manages, and synthesizes qualitative and quantitative research to identify opportunities and inform decisions.

You will coach junior staff and external partners while translating data into compelling stories and recommendations. Domestic travel 10-20%; in-office five days a week.

Qualifications

• Bachelor's degree required; master's preferred in related field.
• 5-8 years of experience in Consumer Insights or Market Research.
• Experience leading both qualitative and quantitative research projects.

Responsibilities

• Lead consumer research initiatives to inform brand growth.
• Develop research plans using qualitative, quantitative, syndicated, and internal data.
• Synthesize findings into actionable recommendations for partners.
• Manage external vendors and study execution from design to reporting.
• Present insights clearly to cross-functional teams.

Skills

Consumer insights

Market research

Analytics

Stakeholder influence

Project management

Education

Bachelor's degree

Master's degree preferred

Tools

PowerPoint

Excel

Data visualization tools

Job description

Bimbo Bakeries USA in Irving, TX, seeks a Manager, Consumer Insights to partner with Marketing and cross-functional teams, delivering actionable insights that drive brand growth. The role designs, manages, and synthesizes qualitative and quantitative research to identify opportunities and inform decisions.

You will coach junior staff and external partners while translating data into compelling stories and recommendations. Domestic travel 10-20%; in-office five days a week.