Brand Strategy Managing Director — Global Growth Leader (Hybrid)

RSM US LLP; New York (NY); Hybrid; USD 223,000 - 422,000; Full time

Job summary

RSM US LLP is seeking a visionary Brand Strategy Leader to define, evolve, and steward our enterprise brand strategy and platform in support of growth. You will report to the CMO and lead brand stewardship across marketing and communications, shaping how RSM is understood and experienced across all touchpoints.

You will partner with Content, Communications, Marketing, Growth, Analytics and creative leaders to ensure the brand platform is usable, relevant, and reflected in campaigns,

Qualifications

• Minimum 15+ years in brand strategy, integrated marketing, or related leadership roles.
• Experience leading enterprise brand platforms across multiple regions or markets.
• Proven ability to align brand strategy with regional priorities while maintaining cohesion.

Responsibilities

• Lead enterprise brand strategy, including positioning, value proposition, narrative, and messaging principles.
• Integrate brand across campaigns, events, communications, and priority initiatives across markets.
• Drive brand activation, partnerships, sponsorships, and regional visibility.
• Advance the talent brand in partnership with HR and Talent Acquisition.
• Guide agency relationships and translate brand strategy into creative expression.
• Measure brand performance using research, campaign results, and insights for future investments.
• Collaborate across functions, regions, and geographies with influence and ownership.

Skills

Brand strategy

Marketing leadership

Brand activation

Agency management

Education

Bachelor's degree

Master's degree preferred

Job description

RSM US LLP is seeking a visionary Brand Strategy Leader to define, evolve, and steward our enterprise brand strategy and platform in support of growth. You will report to the CMO and lead brand stewardship across marketing and communications, shaping how RSM is understood and experienced across all touchpoints.

You will partner with Content, Communications, Marketing, Growth, Analytics and creative leaders to ensure the brand platform is usable, relevant, and reflected in campaigns,