Global Brand Strategy Director for Enterprise & Talent

RSM US LLP; New York (NY); On-site; USD 223,000 - 422,000; Full time

Job summary

RSM US LLP is seeking a visionary Managing Director of Brand Strategy to define and steward our global enterprise brand strategy and platform. You will translate objectives and offerings into a distinctive brand point of view, shaping how RSM is understood across audiences and regions.

Reporting to the CMO, you will collaborate with Marketing, Communications, HR, Sales, Growth, Analytics, and leadership teams to align enterprise direction with local market needs in a federated organization.

Qualifications

• Bachelor’s degree with relevant professional experience required; master’s degree preferred.
• 15+ years of experience in brand strategy, integrated marketing, brand leadership, or a related field.
• Demonstrated success creating or evolving an enterprise brand platform across audiences, channels, markets, or regions.
• Experience with enterprise-wide standards and regional flexibility in activation.
• Ability to align enterprise brand strategy with regional priorities and market dynamics.

Responsibilities

• Lead global enterprise brand strategy and platform development, including positioning and messaging.
• Align enterprise direction with regional needs across regions and markets.
• Integrate brand into campaigns, demand generation, events, and communications.
• Drive brand activation, partnerships, and sponsorships globally and regionally.
• Oversee talent brand strategy in partnership with HR and Talent Acquisition.
• Manage brand-agency relationships and provide direction on advertising and creative work.
• Define and measure brand performance using insights to improve future activations.

Skills

Brand leadership

Executive storytelling

Stakeholder management

Matrixed organization experience

Global brand strategy

Education

Bachelor's degree

Master's degree

Job description

RSM US LLP is seeking a visionary Managing Director of Brand Strategy to define and steward our global enterprise brand strategy and platform. You will translate objectives and offerings into a distinctive brand point of view, shaping how RSM is understood across audiences and regions.

Reporting to the CMO, you will collaborate with Marketing, Communications, HR, Sales, Growth, Analytics, and leadership teams to align enterprise direction with local market needs in a federated organization.