Brand Strategy & Storytelling Director

PR Girl Manifesto; Chicago (IL); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Hybrid remote option

Job summary

McGuireWoods seeks a Director of Brand Strategy & Communications to lead the evolution of the firm’s brand across internal and external audiences. Working with the CMO and MBD leadership, you will shape a distinctive market position and educate lawyers and professionals on how the brand comes to life.

You will champion storytelling, reputation, and integrated communications, while guiding digital channels, events, and external engagement in a hybrid environment.

Qualifications

• Requires college degree and five to ten years related communications experience.
• Law degree highly desirable.

Responsibilities

• Lead the continued development and evolution of the firm's brand strategy, positioning, messaging architecture and narrative in partnership with the Chief Marketing and Business Development Officer and firm leadership.
• Develop a deep understanding of the firm's culture, client relationships, strategic priorities and competitive strengths through active listening and engagement with lawyers, clients, business professionals and other stakeholders.
• Translate those insights into clear, credible and compelling points of differentiation that can be consistently communicated across markets, practices, industries and audiences.
• Serve as a steward of the firm's brand, ensuring its positioning and identity are consistently reflected across communications, business development, digital channels, events and other client experiences.
• Continually assess how the firm's brand should evolve in response to changes in client expectations, the legal market, technology and the competitive landscape.
• Lead the internal journey of building understanding and adoption of the firm's brand strategy across the MBD department and broader organization.
• Educate MBD professionals on the firm's positioning and provide frameworks, tools and guidance that enable teams to translate the brand into their respective areas of responsibility.
• Build support for evolving brand and communications strategies among senior leadership, lawyers and other key stakeholders by clearly articulating the business rationale, opportunity and intended outcomes.
• Serve as a strategic counselor to firm leaders on reputation, positioning, messaging and significant internal and external communications.
• Build partnerships across Business Development, Client Experience, Strategic Events & Branding, Marketing Technology, Digital, Media Relations and other functions to create a connected and consistent market presence.

Skills

Time management

Multi-tasking

People management

Branding strategy

Communication

Relationship building

Cost controls

Technology awareness

Attention to detail

Interfacing with attorneys

Planning & organizational skills

Budgeting

AI technology interest

Education

College degree

Law degree desired

Job description

McGuireWoods seeks a Director of Brand Strategy & Communications to lead the evolution of the firm’s brand across internal and external audiences. Working with the CMO and MBD leadership, you will shape a distinctive market position and educate lawyers and professionals on how the brand comes to life.

You will champion storytelling, reputation, and integrated communications, while guiding digital channels, events, and external engagement in a hybrid environment.