Brand Strategy Director: Storytelling & Reputation Leader

McGuireWoods LLP; Austin (TX); Hybrid; USD 180,000 - 230,000; Full time

Benefits offered by this job

Hybrid remote option

Job summary

McGuireWoods LLP seeks a Director of Brand Strategy & Communications to evolve and activate the firm's brand across internal and external audiences, partnering with the Chief Marketing and Business Development Officer and MBD leadership.

This role blends brand strategy, change leadership and storytelling to shape differentiation, guide integrated communications, and strengthen reputation in a competitive legal market. The position offers a hybrid remote option for work-life balance.

Qualifications

• Requires college degree and 5–10 years of communications experience; law degree highly desirable.
• Excellent time management and multi-tasking skills.
• Strategic branding and leadership capabilities.
• Ability to interface with attorneys and clients.
• Experience managing budgets and agency partnerships.

Responsibilities

• Lead the continued development and evolution of the firm's brand strategy, positioning, messaging architecture and narrative.
• Educate MBD professionals on the firm's positioning and provide tools to translate the brand into responsibilities.
• Build partnerships across departments to create a connected market presence.
• Lead internal adoption of the brand strategy across the MBD department and organization.
• Oversee communications platforms and programs, including digital content and executive communications.
• Guide thought leadership with emphasis on relevance and differentiation.

Skills

Time management

Multi-tasking

Strategic thinking

Brand stewardship

Leadership

Client relationships

Budget management

Technology literacy

Attention to detail

Interacting with attorneys

Planning and organizational skills

AI/automation interest

Education

Bachelor’s degree in communications or related field

5–10 years communications experience

Law degree desirable

Job description

McGuireWoods LLP seeks a Director of Brand Strategy & Communications to evolve and activate the firm's brand across internal and external audiences, partnering with the Chief Marketing and Business Development Officer and MBD leadership.

This role blends brand strategy, change leadership and storytelling to shape differentiation, guide integrated communications, and strengthen reputation in a competitive legal market. The position offers a hybrid remote option for work-life balance.