Brand Strategy Managing Director — Enterprise Growth

rsm; New York (NY); Hybride; USD 180 000 - 260 000; Plein temps

Résumé du poste

RSM is seeking a visionary Brand Strategy Leader to define, evolve, and steward our enterprise brand strategy and platform. Reporting to the CMO, you will shape how RSM is understood and experienced across marketing and communications, aligning brand direction with global and regional objectives.

You will lead brand stewardship across marketing, partnerships, and talent branding, working with agencies and internal teams to translate strategy into distinctive creative expression and measurable

Qualifications

• Bachelor's degree with relevant professional experience required; master's degree preferred.
• 15+ years of experience in brand strategy, integrated marketing, brand leadership, or related field in a complex, matrixed, federated, or multinational organization.
• Experience aligning enterprise brand strategy with regional priorities and market dynamics.
• Proven ability to lead or influence brand activation, partnerships, advertising, and agency relationships.
• Experience with talent branding or recruitment marketing strategies is highly valued.

Responsabilités

• Lead enterprise brand strategy, position and narrative, and messaging principles across markets.
• Integrate brand across marketing and communications to guide campaigns, events, and priority initiatives.
• Drive brand activation and partnerships, determining regional presence to build awareness and preference.
• Advance the talent brand in partnership with HR and Talent Acquisition.
• Guide agency relationships and provide direction on advertising and media strategy.
• Measure brand performance with analytics and qualitative insights to inform investments.
• Lead through influence, build brand capabilities, and manage senior stakeholders across the federated model.

Connaissances

Brand strategy

Integrated marketing

Brand leadership

Cross-functional collaboration

Brand activation

Agency management

Marketing analytics

Formation

Bachelor's degree; master's preferred

Description du poste

RSM is seeking a visionary Brand Strategy Leader to define, evolve, and steward our enterprise brand strategy and platform. Reporting to the CMO, you will shape how RSM is understood and experienced across marketing and communications, aligning brand direction with global and regional objectives.

You will lead brand stewardship across marketing, partnerships, and talent branding, working with agencies and internal teams to translate strategy into distinctive creative expression and measurable