Senior Brand Strategy Director — Growth & Omnichannel

Interpublic; New York (NY); Hybrid; USD 225,000 - 300,000; Full time

Job summary

MRM, part of Omnicom Precision Marketing, is seeking an SVP, Brand Strategy Director in New York City to lead high-impact brand strategy for major clients.

You'll inspire marketing solutions, develop omni-channel strategies, and guide a cross-functional team across CRM, content, and media.

The role requires 12+ years in strategy, 7+ years of management, and experience across pharma/healthcare and CPG, with exceptional communication and collaborative skills.

Qualifications

• 12+ years directly-related experience.
• 7+ years supervisory and management experience.
• Experience across multiple categories, with significant experience in pharma/healthcare and CPG.
• Understanding of Business & Digital Transformation Strategy, Brand Strategy, Experience Strategy, CRM Strategy, Content Strategy, Social Strategy.
• Experience working with segmentation and journeys, understanding of how brands grow relationships with people.
• Experience building go-to-market plans across omnichannel ecosystem.

Responsibilities

• Inspire and initiate marketing solutions that are original in concept and aid clients to transform their brands and grow their businesses.
• Produce groundbreaking brand, culture, customer, and media insights.
• Develop the ideas that power our Creative work and galvanize our cross-functional partners.
• Determine strategy and tactics across the journey to enable brands to grow relationships with people, from engagement and conversion to retention and advocacy.
• Develop omni-channel ecosystems, including digital, experience, content, CRM, social, and traditional across paid / owned / earned.

Skills

Strategy leadership

Client relationship management

Team leadership

Presentation skills

Cross-functional collaboration

Education

Bachelor’s degree

Job description

MRM, part of Omnicom Precision Marketing, is seeking an SVP, Brand Strategy Director in New York City to lead high-impact brand strategy for major clients.

You'll inspire marketing solutions, develop omni-channel strategies, and guide a cross-functional team across CRM, content, and media.

The role requires 12+ years in strategy, 7+ years of management, and experience across pharma/healthcare and CPG, with exceptional communication and collaborative skills.