Senior Strategy Architect: Digital Experience & Growth

MRM McCann; Birmingham (MI); On-site; USD 120,000 - 180,000; Full time

Job summary

MRM McCann in the United States seeks a Senior Strategist to lead strategy, development, execution and stewardship of digital products and capabilities. You will make proactive and reactive recommendations for emerging digital initiatives aligned with client requirements and needs.

You will act as a strategic contributor marrying customer experience planning with storytelling, guiding cross‑functional teams and delivering data‑driven, award‑worthy ideas for connected customer experiences.

Qualifications

• 5+ years of related strategy and/or planning experience.
• Bachelor's degree preferred; concentration in advertising, marketing, business administration, and/or communications preferred.
• Strong knowledge of digital strategy and track record of delivering complex strategy assignments.
• Proven track record of leading strategic initiatives and guiding cross-functional teams.
• Deep understanding of digital strategy, audience segmentation, customer journey mapping, and omnichannel engagement.
• Strong presentation and storytelling skills, with experience influencing senior stakeholders.

Responsibilities

• Act as a utility player, bringing existing knowledge to strategy development and learning new things quickly as opportunities come up
• Be an advocate and driver of word‑class customer experience strategies as they relate to digital products
• Formulate digital strategy for client businesses and ensure that recommendations and decisions are consistent with client's objectives and strategies
• Assume lead or support role (depending on the project) for integration of client's digital efforts and demonstrate full understanding of client's businesses as basis for all future work
• Synthesize qualitative and quantitative data from all available sources to provide strategic implications and creative inspiration
• Assume ultimate responsibility for products and concepts, both strategic and implementation
• Investigate all new digital opportunities from a broad perspective to determine appropriateness and soundness of idea
• Continually seek innovative and breakthrough ideas, approaches and solutions
• Keep up to date with emerging digital trading platforms, identifying those with benefit, scaling the opportunity and helping advise on implementation
• Providing direction and insight to multi-disciplined teams of designers, user experience developers and account team members, looking for innovative solutions and engaging experiences
• Deliver digital ecosystems supporting with client's business objectives
• Take on a thought leadership role, surfacing new ideas, capabilities and customer needs proactively
• Develop and lead engaging and strategically on point presentations

Skills

Strategic thinking

Storytelling

Presentation

Digital strategy

Cross-functional teamwork

Analytical thinking

Education

Bachelor's degree preferred

Advertising/Marketing/Business/Communications preferred

Job description

MRM McCann in the United States seeks a Senior Strategist to lead strategy, development, execution and stewardship of digital products and capabilities. You will make proactive and reactive recommendations for emerging digital initiatives aligned with client requirements and needs.

You will act as a strategic contributor marrying customer experience planning with storytelling, guiding cross‑functional teams and delivering data‑driven, award‑worthy ideas for connected customer experiences.