Brand Strategy Manager: Global Narratives & Systems

Western Digital Corp.; California; On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Employee stock purchase plan

WD Savings 401(k) Plan

Tuition reimbursement

Transit benefits

Applause Program

Job summary

Western Digital Corp. is seeking a Manager, Brand Strategy in California to define and operationalize WD’s brand positioning and narrative.

You’ll lead global brand platforms, translate business priorities into compelling messaging, and guide governance and execution across decentralized teams. Collaborate with product marketing, communications, and regional teams to ensure consistency, clarity, and differentiation across enterprise and consumer portfolios.

Qualifications

• 8–12+ years of experience in brand strategy, brand management, or strategic marketing.
• Proven experience developing brand positioning and messaging frameworks at scale.
• Strong background managing creative agencies and integrated marketing programs.
• Experience operating within decentralized or global marketing organizations.
• Demonstrated ability to translate complex technology into compelling messaging.
• Experience building scalable brand systems, playbooks, or governance frameworks.
• Strong cross-functional collaboration skills across marketing, communications, and product teams.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Responsibilities

• Lead development of WD’s global brand positioning across enterprise and consumer portfolios.
• Translate business strategy into clear brand platforms that guide campaigns, launches, and storytelling.
• Define category positioning that strengthens WD’s leadership across AI infrastructure, data innovation, and consumer technology.
• Partner with executive leadership to align brand strategy with business priorities.
• Drive quarterly brand platform development cycles aligned to key market moments.
• Define WD’s enterprise and consumer brand narratives, ensuring clarity and differentiation.
• Develop messaging architectures that connect corporate positioning to product storytelling.
• Translate complex technical capabilities into clear, compelling messaging.
• Support executive communications and thought leadership narratives.
• Ensure consistent language across product, campaign, and corporate messaging.
• Build scalable brand playbooks, templates, and messaging frameworks.
• Create standardized tools that enable decentralized teams to execute consistently.
• Identify inconsistencies and outliers across brand expression and provide solutions.
• Develop governance models that balance control with flexibility across regions.
• Establish repeatable processes that improve speed and consistency of brand execution.

Skills

Brand strategy

Messaging frameworks

Leadership

Cross-functional collaboration

Strategic storytelling

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Brand governance

Job description

Western Digital Corp. is seeking a Manager, Brand Strategy in California to define and operationalize WD’s brand positioning and narrative.

You’ll lead global brand platforms, translate business priorities into compelling messaging, and guide governance and execution across decentralized teams. Collaborate with product marketing, communications, and regional teams to ensure consistency, clarity, and differentiation across enterprise and consumer portfolios.