Brand Strategy Manager

Coursera; United States; À distance; USD 113 000 - 143 000; Plein temps

Avantages offerts par ce poste

Comprehensive health and wellness bene

Bonus and RSU equity programs

Global perks designed to help grow and

Résumé du poste

Coursera in the United States is seeking a senior brand strategist to lead assigned strategic workstreams for the rebrand, define the analysis, and present clear recommendations. You will synthesize research and business input into strategic implications and draft sections of the brand strategy house, creative brief inputs, and executive-facing materials.

You will support workshops, prep strategic inputs, evaluate agency work, and lead discussions.

Qualifications

• 5+ years in brand strategy or related role.
• Turn research into clear strategic recommendations.
• Independent work in lean team environments.
• Experience developing brand architecture, positioning, or messaging frameworks.
• Write and synthesize for decision-ready materials.
• Experience working with external agencies.
• Able to operate in fast-moving, deadline-driven environments.
• Experience with mergers/rebrands is a plus.

Responsabilités

• Lead strategic workstreams for the rebrand and define analyses.
• Synthesize research and input into strategic implications.
• Draft strategic deliverables including brand strategy sections and executive materials.
• Support workshops by developing exercises and synthesizing outputs.
• Own brand activation for an assigned segment and translate strategy into campaigns.

Connaissances

Brand strategy

Brand marketing

Agency management

Research synthesis

Strategic writing

Description du poste

About:

• Lead assigned strategic workstreams for the rebrand, defining the analysis and bringing forward recommendations.
• Synthesize research and business input into clear strategic implications, distinguishing findings from interpretation.
• Draft strategic deliverables including sections of the brand strategy house, creative brief inputs, decision frameworks, and executive-facing materials.
• Support workshops and decision sessions by developing exercises and synthesizing output into recommendations.
• Support agency development by prepping strategic inputs, evaluating agency work, and leading discussions.
• Own brand activation for an assigned business segment, translating finalized strategy into audience-specific campaigns, messaging, and key moments.

Experience:

• 5+ years of experience in brand strategy, brand marketing, or a closely related role.
• Experience turning research and input into clear strategic recommendations.
• Ability to work independently in a lean team environment without heavy oversight.
• Experience developing brand architecture, positioning, or messaging frameworks.
• Ability to write and synthesize at a level suitable for decision-ready materials.
• Experience working with or managing external agencies.
• Ability to operate in fast-moving, deadline-driven environments.
• Experience with company mergers, rebrands, or brand-architecture consolidation is a plus.

Salary and Perks:

Pay range: $113K - $143K

• Comprehensive health and wellness benefits.
• Bonus and RSU equity programs.
• Global perks designed to help grow and thrive.

About Coursera:

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