Brand Strategy Leader: Global Impact

Localization Unlocked

United States

Hybrid

USD 113,000 - 143,000

Full time

8 days ago

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Job summary

Coursera + Udemy is building a unified brand and seeks a Brand Strategy Manager to own core workstreams from day one. You will develop positioning, architecture, and proof points, using research and cross-functional input to shape a scalable brand narrative.

You will defend recommendations in fast-paced settings and drive activation for a key business segment. You will report to the Senior Brand Strategy Lead and work with a small, agile team to bring the brand to life across campaigns,

Qualifications

Brand strategy as core discipline for leading strategic workstreams, architecture, and recommendations for a rebrand.
Strategic thinking essential for turning ambiguous input into clear insights and competitive advantages.
Brand activation expertise to translate strategy into campaigns, messaging, and moments.

Responsibilities

Lead assigned strategic workstreams for the rebrand, including analysis, architecture scenarios, and positioning territories, delivering clear recommendations.
Synthesize research and cross-functional inputs into strategic implications, distinguishing findings from interpretation.
Draft strategic deliverables such as strategy house sections, briefs, and executive materials for decision-ready use.
Facilitate workshops and decision sessions with exercises, synthesizing outputs into usable recommendations.
Prepare inputs for agencies, evaluate work against approved strategy, provide feedback, and lead agency discussions.
Own brand activation for a defined business segment, translating strategy into audience-facing campaigns and moments.