Brand Strategy Manager

Localization Unlocked; United States; Hybrid; USD 113,000 - 143,000; Full time

Job summary

Coursera + Udemy is building a unified brand and seeks a Brand Strategy Manager to own core workstreams from day one. You will develop positioning, architecture, and proof points, using research and cross-functional input to shape a scalable brand narrative.

You will defend recommendations in fast-paced settings and drive activation for a key business segment. You will report to the Senior Brand Strategy Lead and work with a small, agile team to bring the brand to life across campaigns,

Qualifications

• Brand strategy as core discipline for leading strategic workstreams, architecture, and recommendations for a rebrand.
• Strategic thinking essential for turning ambiguous input into clear insights and competitive advantages.
• Brand activation expertise to translate strategy into campaigns, messaging, and moments.

Responsibilities

• Lead assigned strategic workstreams for the rebrand, including analysis, architecture scenarios, and positioning territories, delivering clear recommendations.
• Synthesize research and cross-functional inputs into strategic implications, distinguishing findings from interpretation.
• Draft strategic deliverables such as strategy house sections, briefs, and executive materials for decision-ready use.
• Facilitate workshops and decision sessions with exercises, synthesizing outputs into usable recommendations.
• Prepare inputs for agencies, evaluate work against approved strategy, provide feedback, and lead agency discussions.
• Own brand activation for a defined business segment, translating strategy into audience-facing campaigns and moments.

Skills

Brand strategy

Strategic thinking

Brand management

Job description

Coursera# Brand Strategy ManagerUnited States · Posted 1 day agoLeadFreelanceApply on company siteApplications happen on the employer's site. No account, payment, or gameplay required.## About this roleAbout Coursera + Udemy Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog . Why join us now? AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them. Shape what comes next By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale. How we work Coursera + Udemy lets you choose the best way to work, whether it’s from home, an office, or a collaboration space. We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to come together. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, apply below. About this role: Coursera and Udemy are becoming one company — and we need you to help define our next chapter. This is a rare chance to shape a brand from the ground up at real scale: millions of learners, thousands of enterprise customers, and two respected names coming together into something new. As a Brand Strategy Manager, you ll take ownership of core workstreams in the evolution of our brands from day one — not supporting someone else s thinking, but building your own points of view, frameworks, and recommendations from research and cross-functional input, and defending them in the room. You ll report to our Senior Brand Strategy Lead and work at the center of a small, fast-moving team where your fingerprints will be on the final result. As our unified brand strategy locks, your role evolves — you ll take what we ve built and bring it to life for a key business segment, turning strategy into how the brand actually shows up in the world. This is a role for someone who wants real ownership, thrives in an environment that demands speed and rigor, and wants to build something rather than maintain it. About your skills: Brand Strategy Core discipline for leading strategic workstreams and developing clear positioning, architecture, and recommendation frameworks for the rebrand. Strategic Thinking Essential for generating unique insights and competitive advantages from ambiguous research and cross-functional input under tight timelines. Brand Management Necessary to translate finalized strategy into consistent brand activation and perception management across assigned business segment. What you ll be doing: Lead assigned strategic workstreams for the rebrand (e.g., competitive/category analysis, brand architecture scenarios, positioning territories, proof points), defining the analysis needed and bringing forward a recommendation rather than just a summary. Synthesize research and business input from the research lead, cross-functional partners, and market data into clear strategic implications, distinguishing findings from interpretation and recommendation, and flagging where evidence is insufficient. Draft strategic deliverables including sections of the brand strategy house, creative brief inputs, decision frameworks, and executive-facing materials, turning complex input into decision-ready language. Support and help facilitate workshops and decision sessions by developing exercises and prompts and synthesizing output into usable recommendations. Support agency development by prepping strategic inputs, evaluating agency work against approved strategy, drafting feedback, and leading delegated agency discussions. Own brand activation for an assigned business segment, translating finalized brand strategy into how it shows up for that audience across campaigns, messaging, and key moments. Qualifications: 5+ years of experience in brand strategy, brand marketing, or a closely related strategic role (agency or in-house). Demonstrated experience turning research and ambiguous input into clear strategic recommendations rather than synthesis or reporting. Ability to work independently with limited oversight in a lean team environment without requiring heavy oversight to structure your own work. Experience developing brand architecture, positioning, or messaging frameworks (B2B, B2C, or both). Demonstrated ability to write and synthesize at a level suitable for decision-ready materials rather than talking points. Experience working with or managing external agencies. Ability to operate in fast-moving, deadline-driven environments aligned with a fixed E-Team gate cadence. Experience navigating a company merger, rebrand, or brand-architecture consolidation (a plus). Compensation This role is available in the following US Pay Zones: US Zone 3: $121,550 - $143,000 US Zone 4: $113,050- $133,000 At Coursera + Udemy, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are. US Pay Zones US-Z1: Bay Area US-Z2: NYC and Seattle Metro US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI Posting Date: October 28th, 2026 Application Window: October 28, 2026 - November 4, 2026. We anticipate the application window will be open until November 4, 2026. Based on business needs, this opportunity may remain posted beyond or close before the anticipated application window. #LI-JC2 For more information about how Coursera collects and uses your personal information, please see our Coursera + Udemy Global Applicant Privacy Notice . To protect against recruitment fraud, Coursera + Udemy recruiters only communicate via official coursera.org/udemy.com email addresses and never through personal accounts. We do not accept resumes via email or social media; please submit all applications directly through our careers page. If you encounter suspicious recruitment activity, please report it via our Fraudulent Activity Submission Form. Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at [e-mail].