Brand Strategy Lead: Global Rebrand & Growth

Cousera Internal Rehire Job Board; Oregon; Hybrid; USD 113,000 - 143,000; Full time

Job summary

Coursera and Udemy are becoming one company, and we need a Brand Strategy Manager to lead core workstreams in the evolution of our brands from day one. You’ll build your own viewpoints, frameworks, and recommendations from research and cross-functional input, and defend them in the room.

You’ll report to the Senior Brand Strategy Lead and work at the center of a small, fast-moving team where your fingerprints will shape how the brand shows up in the world across campaigns and moments.

Qualifications

• 5+ years in brand strategy or related role.
• Ability to turn research into clear strategic recommendations.
• Independent worker in a lean team without heavy oversight.
• Experience building brand architecture, positioning, or messaging frameworks.
• Strong writing and synthesis skills for decision-ready materials.

Responsibilities

• Lead assigned strategic workstreams for the rebrand (e.g., competitive/category analysis, brand architecture scenarios, positioning territories, proof points), defining the analysis needed and bringing forward a recommendation rather than just a summary.
• Synthesize research and business input from the research lead, cross-functional partners, and market data into clear strategic implications, distinguishing findings from interpretation and recommendation, and flagging where evidence is insufficient.
• Draft strategic deliverables including sections of the brand strategy house, creative brief inputs, decision frameworks, and executive-facing materials, turning complex input into decision-ready language.
• Support and help facilitate workshops and decision sessions by developing exercises and prompts and synthesizing output into usable recommendations.
• Support agency development by prepping strategic inputs, evaluating agency work against approved strategy, drafting feedback, and leading delegated agency discussions.
• Own brand activation for an assigned business segment, translating finalized brand strategy into how it shows up for that audience across campaigns, messaging, and key moments.

Skills

Brand strategy

Strategic thinking

Brand management

Job description

Coursera and Udemy are becoming one company, and we need a Brand Strategy Manager to lead core workstreams in the evolution of our brands from day one. You’ll build your own viewpoints, frameworks, and recommendations from research and cross-functional input, and defend them in the room.

You’ll report to the Senior Brand Strategy Lead and work at the center of a small, fast-moving team where your fingerprints will shape how the brand shows up in the world across campaigns and moments.