Brand Strategy Manager

Udemy; United States; Remote; USD 113,000 - 143,000; Full time

Job summary

Coursera and Udemy are merging to form a single company, shaping a new brand at real scale for millions of learners and thousands of enterprises. You will lead strategic workstreams for the rebrand, translate research into actionable insights, and craft decision-ready materials for executives.

Join a globally distributed team and help define positioning, architecture, and messaging across business segments, while coordinating with cross-functional partners and external agencies for bold brand

Qualifications

• 5+ years of experience in brand strategy or brand marketing.
• Able to translate research into decision-ready recommendations.
• Proven ability to work independently in a lean team.
• Experience developing brand architecture, positioning, or messaging frameworks.
• Demonstrated writing skills for executive materials.
• Experience with external agencies and managing partnerships.
• Ability to operate in fast-moving, deadline-driven environments.
• Experience navigating a merger or rebrand is a plus.

Responsibilities

• Lead assigned strategic workstreams for the rebrand and define the analysis needed.
• Synthesize research and input into clear strategic implications and recommendations.
• Draft strategic deliverables and executive-facing materials from complex input.
• Support and facilitate workshops and decision sessions with synthesized outputs.
• Support agency development and lead delegated agency discussions.
• Own brand activation for a business segment across campaigns, messaging, and moments.

Skills

Brand strategy

Strategic thinking

Brand marketing

Agency management

Written communication

Independent work

Merger/brand consolidation

Job description

About Coursera + Udemy

Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog.

Why join us now?

AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them.

Shape What Comes Next

By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale.

How We Work

Coursera + Udemy lets you choose the best way to work, whether it’s from home, an office, or a collaboration space. We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to come together. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career.

About This Role

Coursera and Udemy are becoming one company — and we need you to help define our next chapter. This is a rare chance to shape a brand from the ground up at real scale: millions of learners, thousands of enterprise customers, and two respected names coming together into something new.

Brand Strategy

Core discipline for leading strategic workstreams and developing clear positioning, architecture, and recommendation frameworks for the rebrand.

Strategic Thinking

Essential for generating unique insights and competitive advantages from ambiguous research and cross-functional input under tight timelines.

Brand Management

Necessary to translate finalized strategy into consistent brand activation and perception management across assigned business segment.

What You'll Be Doing

• Lead assigned strategic workstreams for the rebrand (e.g., competitive/category analysis, brand architecture scenarios, positioning territories, proof points), defining the analysis needed and bringing forward a recommendation rather than just a summary.
• Synthesize research and business input from the research lead, cross-functional partners, and market data into clear strategic implications, distinguishing findings from interpretation and recommendation, and flagging where evidence is insufficient.
• Draft strategic deliverables including sections of the brand strategy house, creative brief inputs, decision frameworks, and executive-facing materials, turning complex input into decision-ready language.
• Support and help facilitate workshops and decision sessions by developing exercises and prompts and synthesizing output into usable recommendations.
• Support agency development by prepping strategic inputs, evaluating agency work against approved strategy, drafting feedback, and leading delegated agency discussions.
• Own brand activation for an assigned business segment, translating finalized brand strategy into how it shows up for that audience across campaigns, messaging, and key moments.

Qualifications

• 5+ years of experience in brand strategy, brand marketing, or a closely related strategic role (agency or in-house).
• Demonstrated experience turning research and ambiguous input into clear strategic recommendations rather than synthesis or reporting.
• Ability to work independently with limited oversight in a lean team environment without requiring heavy oversight to structure your own work.
• Experience developing brand architecture, positioning, or messaging frameworks (B2B, B2C, or both).
• Demonstrated ability to write and synthesize at a level suitable for decision-ready materials rather than talking points.
• Experience working with or managing external agencies.
• Ability to operate in fast-moving, deadline-driven environments aligned with a fixed E-Team gate cadence.
• Experience navigating a company merger, rebrand, or brand-architecture consolidation (a plus).

Compensation

This role is available in the following US Pay Zones:

US Zone 3

$121,550 - $143,000

US Zone 4

$113,050- $133,000

At Coursera + Udemy, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.

US Pay Zones

• US-Z1: Bay Area
• US-Z2: NYC and Seattle Metro
• US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
• US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI

Posting Date

October 28th, 2026

Application Window

October 28, 2026 - November 4, 2026

We anticipate the application window will be open until November 4, 2026. Based on business needs, this opportunity may remain posted beyond or close before the anticipated application window.

For more information about how Coursera collects and uses your personal information, please see our Coursera + Udemy Global Applicant Privacy Notice.

To protect against recruitment fraud, Coursera + Udemy recruiters only communicate via official coursera.org/udemy.com email addresses and never through personal accounts. We do not accept resumes via email or social media; please submit all applications directly through our careers page.

If you encounter suspicious recruitment activity, please report it via our Fraudulent Activity Submission Form.

Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at [e-mail].