Brand Strategy Manager

Cousera Internal Rehire Job Board; United States; Remote; USD 113,000 - 143,000; Full time

Benefits offered by this job

Health benefits

RSU equity

Global perks

Bonus program

Job summary

Coursera is looking for a Brand Strategy Manager to define and own the initial brand strategy as Coursera and Udemy merge. You will shape points of view, frameworks, and recommendations from research and cross-functional input, with ownership of how the brand appears in the world for a key business segment.

You will work in a fast-moving team, turning strategy into activation across campaigns, messaging, and moments.

Qualifications

• 5+ years of experience in brand strategy, brand marketing, or a closely related strategic role (agency or in-house).
• Experience developing brand architecture, positioning, or messaging frameworks (B2B, B2C, or both).
• Ability to work independently with limited oversight in a lean team environment without requiring heavy oversight to structure your own work.
• Experience navigating a company merger, rebrand, or brand-architecture consolidation (a plus).

Responsibilities

• Lead assigned strategic workstreams for the rebrand, defining the analysis needed and bringing forward a recommendation.
• Synthesize research and input from stakeholders into clear strategic implications and recommended actions.
• Draft strategic deliverables including sections of the brand strategy house, creative brief inputs, and decision frameworks.
• Support and help facilitate workshops and decision sessions with exercises and synthesis of outputs.
• Support agency development by prepping strategic inputs, evaluating agency work against approved strategy, drafting feedback, and leading delegated agency discussions.
• Own brand activation for an assigned business segment, translating strategy into how the brand shows up across campaigns and moments.

Skills

Brand strategy

Brand marketing

Strategic thinking

Cross-functional

Agency management

Decision-ready

Merger experience

Job description

At Coursera, we aim to allow employees to develop their skills and grow their careers. One way we do this is with internal transfers. In order to support open and fair transfers, we practice transparency and have set guidelines for who is eligible to request a transfer.

Anyone who has been in their role for more than 6 months and in good standing may apply for a new position at Coursera. For consideration outside this timeframe, individuals should talk to their manager and People Business Partner. Please be sure to read the our Internal Mobility Program Policy here .

We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to do their best work together. Our virtual hiring and onboarding experience makes it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career,

About this role:

Coursera and Udemy are becoming one company — and we need you to help define our next chapter. This is a rare chance to shape a brand from the ground up at real scale: millions of learners, thousands of enterprise customers, and two respected names coming together into something new.

As a Brand Strategy Manager, you’ll take ownership of core workstreams in the evolution of our brands from day one — not supporting someone else’s thinking, but building your own points of view, frameworks, and recommendations from research and cross-functional input, and defending them in the room. You’ll report to our Senior Brand Strategy Lead and work at the center of a small, fast-moving team where your fingerprints will be on the final result. As our unified brand strategy locks, your role evolves — you’ll take what we’ve built and bring it to life for a key business segment, turning strategy into how the brand actually shows up in the world.

This is a role for someone who wants real ownership, thrives in an environment that demands speed and rigor, and wants to build something rather than maintain it.

Brand Strategy

Core discipline for leading strategic workstreams and developing clear positioning, architecture, and recommendation frameworks for the rebrand.

Strategic Thinking

Essential for generating unique insights and competitive advantages from ambiguous research and cross-functional input under tight timelines.

Brand Management

Necessary to translate finalized strategy into consistent brand activation and perception management across assigned business segment.

What you'll be doing:

• Lead assigned strategic workstreams for the rebrand (e.g., competitive/category analysis, brand architecture scenarios, positioning territories, proof points), defining the analysis needed and bringing forward a recommendation rather than just a summary.
• Synthesize research and business input from the research lead, cross-functional partners, and market data into clear strategic implications, distinguishing findings from interpretation and recommendation, and flagging where evidence is insufficient.
• Draft strategic deliverables including sections of the brand strategy house, creative brief inputs, decision frameworks, and executive-facing materials, turning complex input into decision-ready language.
• Support and help facilitate workshops and decision sessions by developing exercises and prompts and synthesizing output into usable recommendations.
• Support agency development by prepping strategic inputs, evaluating agency work against approved strategy, drafting feedback, and leading delegated agency discussions.
• Own brand activation for an assigned business segment, translating finalized brand strategy into how it shows up for that audience across campaigns, messaging, and key moments.

Qualifications:

• 5+ years of experience in brand strategy, brand marketing, or a closely related strategic role (agency or in-house).
• Demonstrated experience turning research and ambiguous input into clear strategic recommendations rather than synthesis or reporting.
• Ability to work independently with limited oversight in a lean team environment without requiring heavy oversight to structure your own work.
• Experience developing brand architecture, positioning, or messaging frameworks (B2B, B2C, or both).
• Demonstrated ability to write and synthesize at a level suitable for decision-ready materials rather than talking points.
• Experience working with or managing external agencies.
• Ability to operate in fast-moving, deadline-driven environments aligned with a fixed E-Team gate cadence.
• Experience navigating a company merger, rebrand, or brand-architecture consolidation (a plus).

Compensation

This role is available in the following US Pay Zones:

US Zone 3: $121,550 - $143,000

US Zone 4: $113,050- $133,000

At Coursera + Udemy, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.

• US-Z1: Bay Area
• US-Z2: NYC and Seattle Metro
• US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
• US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI

Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at [e-mail].