Brand Strategy Lead: Shape a Global Rebrand & Growth

Design Better Podcast; United States; Hybrid; USD 113.000 - 143.000; Vollzeit

Zusammenfassung

Coursera + Udemy are merging to form one company that aims to reshape how learning happens at global scale. We seek a Brand Strategy Manager to own core workstreams in the evolution of our brands from day one, building frameworks and defending recommendations from research and cross-functional input.

You’ll report to the Senior Brand Strategy Lead and work at the center of a fast-moving team, turning strategy into how the brand shows up in campaigns and moments for a key business segment.

Qualifikationen

• 5+ years of experience in brand strategy, brand marketing, or a closely related strategic role (agency or in-house).
• Demonstrated experience turning research and ambiguous input into clear strategic recommendations rather than synthesis or reporting.
• Ability to work independently with limited oversight in a lean team environment without requiring heavy oversight to structure your own work.
• Experience developing brand architecture, positioning, or messaging frameworks (B2B, B2C, or both).
• Demonstrated ability to write and synthesize at a level suitable for decision-ready materials rather than talking points.
• Experience working with or managing external agencies.
• Ability to operate in fast-moving, deadline-driven environments aligned with a fixed E-Team gate cadence.
• Experience navigating a company merger, rebrand, or brand-architecture consolidation (a plus).

Aufgaben

• Lead assigned strategic workstreams for the rebrand, defining the analysis needed and bringing forward a recommendation rather than just a summary.
• Synthesize research and business input into clear strategic implications, distinguishing findings from interpretation and recommendation.
• Draft strategic deliverables including sections of the brand strategy house, creative brief inputs, decision frameworks, and executive-facing materials.
• Support and help facilitate workshops and decision sessions by developing exercises and prompts and synthesizing output into usable recommendations.
• Support agency development by prepping strategic inputs, evaluating agency work against approved strategy, drafting feedback, and leading delegated agency discussions.
• Own brand activation for an assigned business segment, translating finalized brand strategy into how it shows up for that audience across campaigns, messaging, and key moments.

Kenntnisse

Brand strategy

Strategic thinking

Brand management

Jobbeschreibung

Coursera + Udemy are merging to form one company that aims to reshape how learning happens at global scale. We seek a Brand Strategy Manager to own core workstreams in the evolution of our brands from day one, building frameworks and defending recommendations from research and cross-functional input.

You’ll report to the Senior Brand Strategy Lead and work at the center of a fast-moving team, turning strategy into how the brand shows up in campaigns and moments for a key business segment.