Brand Strategy Lead - Global Rebrand

Cousera Internal Rehire Job Board; United States; Remote; USD 113,000 - 143,000; Full time

Benefits offered by this job

Health benefits

RSU equity

Global perks

Bonus program

Job summary

Coursera is looking for a Brand Strategy Manager to define and own the initial brand strategy as Coursera and Udemy merge. You will shape points of view, frameworks, and recommendations from research and cross-functional input, with ownership of how the brand appears in the world for a key business segment.

You will work in a fast-moving team, turning strategy into activation across campaigns, messaging, and moments.

Qualifications

• 5+ years of experience in brand strategy, brand marketing, or a closely related strategic role (agency or in-house).
• Experience developing brand architecture, positioning, or messaging frameworks (B2B, B2C, or both).
• Ability to work independently with limited oversight in a lean team environment without requiring heavy oversight to structure your own work.
• Experience navigating a company merger, rebrand, or brand-architecture consolidation (a plus).

Responsibilities

• Lead assigned strategic workstreams for the rebrand, defining the analysis needed and bringing forward a recommendation.
• Synthesize research and input from stakeholders into clear strategic implications and recommended actions.
• Draft strategic deliverables including sections of the brand strategy house, creative brief inputs, and decision frameworks.
• Support and help facilitate workshops and decision sessions with exercises and synthesis of outputs.
• Support agency development by prepping strategic inputs, evaluating agency work against approved strategy, drafting feedback, and leading delegated agency discussions.
• Own brand activation for an assigned business segment, translating strategy into how the brand shows up across campaigns and moments.

Skills

Brand strategy

Brand marketing

Strategic thinking

Cross-functional

Agency management

Decision-ready

Merger experience

Job description

Coursera is looking for a Brand Strategy Manager to define and own the initial brand strategy as Coursera and Udemy merge. You will shape points of view, frameworks, and recommendations from research and cross-functional input, with ownership of how the brand appears in the world for a key business segment.

You will work in a fast-moving team, turning strategy into activation across campaigns, messaging, and moments.