Brand Strategy Architect—Leading a Global Rebrand

Coursera; Mountain View (CA); Hybrid; USD 113,000 - 143,000; Full time

Benefits offered by this job

Health and wellness benefits

RSU equity programs

Bonus and global perks

Job summary

Coursera and Udemy are uniting their brands to create a global platform that powers learning at scale. We are seeking a Brand Strategy Manager to own core workstreams and shape the rebrand from day one, building your own point of view and turning research into action for millions of learners and thousands of enterprise customers.

You will lead a fast-moving team, translate findings into decision-ready materials, and guide brand activation across campaigns, messaging, and moments for a key

Qualifications

• 5+ years of experience in brand strategy, brand marketing, or a closely related strategic role (agency or in-house).
• Demonstrated experience turning research and ambiguous input into clear strategic recommendations rather than synthesis or reporting.
• Ability to work independently with limited oversight in a lean team environment without requiring heavy oversight to structure your own work.
• Experience developing brand architecture, positioning, or messaging frameworks (B2B, B2C, or both).
• Demonstrated ability to write and synthesize at a level suitable for decision-ready materials rather than talking points.
• Experience working with or managing external agencies.
• Ability to operate in fast-moving, deadline-driven environments aligned with a fixed E-Team gate cadence.
• Experience navigating a company merger, rebrand, or brand-architecture consolidation (a plus).

Responsibilities

• Lead assigned strategic workstreams for the rebrand (e.g., competitive/category analysis, brand architecture scenarios, positioning territories, proof points), defining the analysis needed and bringing forward a recommendation rather than just a summary.
• Synthesize research and business input from the research lead, cross-functional partners, and market data into clear strategic implications, distinguishing findings from interpretation and recommendation, and flagging where evidence is insufficient.
• Draft strategic deliverables including sections of the brand strategy house, creative brief inputs, decision frameworks, and executive-facing materials, turning complex input into decision-ready language.
• Support and help facilitate workshops and decision sessions by developing exercises and prompts and synthesizing output into usable recommendations.
• Support agency development by prepping strategic inputs, evaluating agency work against approved strategy, drafting feedback, and leading delegated agency discussions.
• Own brand activation for an assigned business segment, translating finalized brand strategy into how it shows up for that audience across campaigns, messaging, and key moments.

Skills

Brand strategy

Strategic thinking

Brand management

Job description

Coursera and Udemy are uniting their brands to create a global platform that powers learning at scale. We are seeking a Brand Strategy Manager to own core workstreams and shape the rebrand from day one, building your own point of view and turning research into action for millions of learners and thousands of enterprise customers.

You will lead a fast-moving team, translate findings into decision-ready materials, and guide brand activation across campaigns, messaging, and moments for a key