Brand Strategy Lead — Rebrands, Activation & Growth

Justremote; United States; Remote; USD 113,000 - 143,000; Full time

Benefits offered by this job

Comprehensive health and wellness bene

Bonus and RSU equity programs

Global perks designed to help grow and

Job summary

Coursera in the United States is seeking a senior brand strategist to lead assigned strategic workstreams for the rebrand, define the analysis, and present clear recommendations. You will synthesize research and business input into strategic implications and draft sections of the brand strategy house, creative brief inputs, and executive-facing materials.

You will support workshops, prep strategic inputs, evaluate agency work, and lead discussions.

Qualifications

• 5+ years in brand strategy or related role.
• Turn research into clear strategic recommendations.
• Independent work in lean team environments.
• Experience developing brand architecture, positioning, or messaging frameworks.
• Write and synthesize for decision-ready materials.
• Experience working with external agencies.
• Able to operate in fast-moving, deadline-driven environments.
• Experience with mergers/rebrands is a plus.

Responsibilities

• Lead strategic workstreams for the rebrand and define analyses.
• Synthesize research and input into strategic implications.
• Draft strategic deliverables including brand strategy sections and executive materials.
• Support workshops by developing exercises and synthesizing outputs.
• Own brand activation for an assigned segment and translate strategy into campaigns.

Skills

Brand strategy

Brand marketing

Agency management

Research synthesis

Strategic writing

Job description

Coursera in the United States is seeking a senior brand strategist to lead assigned strategic workstreams for the rebrand, define the analysis, and present clear recommendations. You will synthesize research and business input into strategic implications and draft sections of the brand strategy house, creative brief inputs, and executive-facing materials.

You will support workshops, prep strategic inputs, evaluate agency work, and lead discussions.