Brand Strategy Lead, Lifestyle (Americas)

On; New York (NY); On-site; USD 250,000 - 300,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Paid time off (PTO)

401k program

11 paid US holidays

Office closure between Christmas and N

Job summary

On in the United States leads the Head of Brand Management for PAD in the Americas, driving regional strategy and end-to-end ownership to translate global vision into high-impact local execution.

Reporting to the Senior Director of Marketing, Americas, you’ll manage marketing investments to fuel premium growth, connect with consumers, and partner with LatAm and Canada heads of marketing to align regional strategies with global priorities.

Qualifications

• 10+ years in brand management or category marketing in premium lifestyle, fashion or sportswear.
• Expert in commercial marketing strategy with large budgets and ROI.
• Ability to translate enterprise priorities into high-impact projects.
• Decision-making in ambiguous environments using analysis and experience.
• Skilled at aligning diverse stakeholders with organizational goals.

Responsibilities

• Lead regional end-to-end ownership of the PAD verticals and drive strategic alignment from investment to measurable outcomes.
• Translate global strategy to regional execution with seasonal relevance and precision.
• Oversee PAD marketing budgets, optimizing spend for maximum ROI and market impact.
• Unify marketing plans across channels and communities for a seamless brand experience.
• Partner with Brand Experience, eCommerce, Sales, and Merchandising to ensure responsive category strategies.

Skills

Brand management

Commercial marketing

Strategic planning

Stakeholder alignment

Decision making

Job description

On in the United States leads the Head of Brand Management for PAD in the Americas, driving regional strategy and end-to-end ownership to translate global vision into high-impact local execution.

Reporting to the Senior Director of Marketing, Americas, you’ll manage marketing investments to fuel premium growth, connect with consumers, and partner with LatAm and Canada heads of marketing to align regional strategies with global priorities.