Brand Marketing Lead, Americas

Deciem Inc; New York (NY); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Generous Vacation & Personal Days

Work from anywhere 4 weeks per year

Hybrid work model

Summer Fridays

Dog-friendly office

Employee Assistance Program

Development Grants & LinkedIn Learning

Product discounts

Job summary

DECIEM, The Abnormal Beauty Company, is seeking an Associate Manager, Brand - Americas to support regional campaigns, launches, and paid media across the United States, Canada, and LATAM. This hybrid NYC-based role emphasizes content adaptation, calendars, activations, and performance reporting to drive regional brand success.

You will collaborate with multiple departments to ensure global campaigns are locally relevant, maintain brand standards, and contribute to regional planning with strong

Qualifications

• Bachelor’s degree or equivalent relevant work experience in brand marketing, regional marketing, digital marketing, communications, or a related business discipline.
• 3–5 years of progressive experience in brand, marketing, digital, or related functions, preferably within beauty, skincare, or consumer-led categories.
• Experience supporting campaign execution, launch planning, content adaptation, asset coordination, or paid media/program management in a fast-paced environment.
• Strong project coordination and organizational skills, with the ability to manage multiple priorities and timelines simultaneously.
• Strong written and verbal communication skills, with the ability to explain and clarify information across functions and collaborate effectively with internal stakeholders.

Responsibilities

• Contribute to the execution of regional brand and marketing initiatives across the United States, Canada, and LATAM by supporting campaign planning, product launches, paid media programs, activations, and regional brand-calendar management.
• Coordinate go-to-market deliverables, including timelines, asset requests, content requirements, localization needs, campaign inputs, approvals, owners, and follow-up across internal and external partners.
• Contribute to the adaptation of approved global campaigns, content, and messaging for regional use across digital channels, visual merchandising, retailer.com, paid media, and localized market executions.
• Support regional pop-up activations, events, and other consumer-facing programs through planning, on-site execution, vendor coordination, and cross-functional follow-through.
• Interact with Brand, Creative, Partnerships, Communications, Education, Digital, agency, and other internal and external partners to explain and clarify project requirements, campaign updates, timelines, dependencies, and deliverables.
• Coordinate regional projects and workstreams using approved project-management tools, maintaining clear ownership, accurate status information, and visibility of dependencies and launch readiness.
• Develop complete and accurate monthly performance recaps, quarterly global updates, event recaps, and campaign and launch analyses to support regional planning discussions and cross-functional alignment.
• Consolidate campaign, media, launch, event, retailer, and other available performance information to identify trends, risks, opportunities, and recommended follow-up actions.
• Conduct competitive reviews and monitor skincare, consumer, channel, and cultural trends to provide actionable inputs for regional brand planning and execution.
• Contribute to improvements in established trackers, templates, briefs, workflows, and project handoffs to improve consistency, visibility, timeliness, and execution quality.

Skills

Brand marketing

Campaign planning

Paid media

Content localization

Project coordination

Communication

Education

Bachelor’s degree or equivalent

Job description

DECIEM, The Abnormal Beauty Company, is seeking an Associate Manager, Brand - Americas to support regional campaigns, launches, and paid media across the United States, Canada, and LATAM. This hybrid NYC-based role emphasizes content adaptation, calendars, activations, and performance reporting to drive regional brand success.

You will collaborate with multiple departments to ensure global campaigns are locally relevant, maintain brand standards, and contribute to regional planning with strong