Americas Marketing Leader: Strategy, Insights & Growth

Goodyear; Akron (OH); On-site; USD 190,000 - 280,000; Full time

Job summary

Goodyear seeks a Senior Director of Marketing, Americas, to lead Consumer Marketing, Insights, and Analytics across media, content, CRM, and websites. You will define regional strategy, translate global branding into local experiences, and drive growth through advanced analytics, governance, and collaboration with country teams.

You will oversee marketing execution across markets, lead digital and website analytics, and shape product roadmap input through consumer insights.

Qualifications

• Degree in Business, Marketing, Analytics, or related field preferred.
• Minimum 15 years of progressive marketing experience in a global consumer products organization.
• Leadership of large, multi-functional, geographically dispersed teams.
• Proven track record in developing regional or global marketing and analytics strategies.

Responsibilities

• Define and execute the Americas marketing strategy aligned with global priorities.
• Lead regional translation of global campaigns into digital-first experiences.
• Oversee digital assets, social platforms, and website content for the region.
• Drive growth through analytics, insights, and data-driven decisions.
• Lead segmentation, targeting, and consumer trend analysis across markets.

Skills

Strategic leadership

Brand marketing

Digital marketing

Analytics & insights

Cross-functional collaboration

Stakeholder influence

Market segmentation

Forecasting & ROI emphasis

Education

Bachelor's degree in Business, Marketing, Analytics, or related field

Job description

Goodyear seeks a Senior Director of Marketing, Americas, to lead Consumer Marketing, Insights, and Analytics across media, content, CRM, and websites. You will define regional strategy, translate global branding into local experiences, and drive growth through advanced analytics, governance, and collaboration with country teams.

You will oversee marketing execution across markets, lead digital and website analytics, and shape product roadmap input through consumer insights.