Brand Strategy Lead - Global Narrative & Platform

WD; San Jose (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

WD is seeking a Manager, Brand Strategy to define and operationalize WD’s brand positioning, messaging architectures, and narrative frameworks across enterprise and consumer portfolios. You will lead strategic branding efforts in a decentralized, global organization, partnering with Product Marketing, Creative, Communications, and regional teams.

You will translate business priorities into scalable brand platforms, drive governance, and guide storytelling across campaigns, launches, and

Qualifications

• 8–12+ years of experience in brand strategy or marketing leadership.
• Proven ability to develop brand positioning and messaging frameworks at scale.
• Strong background managing creative agencies and integrated marketing programs.
• Experience operating within decentralized or global marketing organizations.
• Demonstrated ability to translate complex technology into clear messaging.
• Experience building scalable brand systems, playbooks, or governance frameworks.
• Strong cross‑functional collaboration with marketing, communications, and product teams.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Responsibilities

• Lead development of WD’s global brand positioning across enterprise and consumer portfolios.
• Translate business strategy into clear brand platforms that guide campaigns, launches, and storytelling.
• Define category positioning that strengthens WD’s leadership across AI infrastructure, data, and consumer tech.
• Partner with executive leadership to align brand strategy with business priorities.
• Drive quarterly brand platform development cycles aligned to key market moments.

Skills

Brand strategy

Messaging architectures

Agency management

Cross-functional collaboration

Executive communications

Brand governance

Education

Bachelor’s degree in Marketing or related field

Job description

WD is seeking a Manager, Brand Strategy to define and operationalize WD’s brand positioning, messaging architectures, and narrative frameworks across enterprise and consumer portfolios. You will lead strategic branding efforts in a decentralized, global organization, partnering with Product Marketing, Creative, Communications, and regional teams.

You will translate business priorities into scalable brand platforms, drive governance, and guide storytelling across campaigns, launches, and