Senior Brand Strategy Lead — Growth & Cohesion

Wawa, Inc.; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Wawa, Inc. in Corporate is seeking a Brand Strategy Manager to translate brand strategy into actionable plans that drive growth and strengthen brand equity.

You will partner with Marketing, Insights, Merchandising, Product Development, Finance and Operations to align consumer needs with commercial opportunities. You will lead the development of the integrated marketing calendar, frame strategic briefs, and steer campaigns, product launches and partnerships to deliver a cohesive customer

Qualifications

• Bachelor’s degree in marketing, business, communications or a related field preferred.
• 8+ years of progressive experience in brand strategy, integrated marketing, or a related discipline.
• Experience owning marketing calendars and leading strategy across campaigns, launches and brand initiatives.
• Strong understanding of brand positioning, consumer behavior, and paid/owned/earned channels.

Responsibilities

• Translate brand and business objectives into strategic frameworks, annual and seasonal plans, and briefs.
• Lead enterprise-level planning processes with cross-functional teams and budgets.
• Act as strategic advisor to Marketing, Merchandising, Insights, Loyalty, Digital and other teams.
• Define measures of success and partner with Analytics and Finance to evaluate performance.
• Present strategic recommendations and key learnings to senior leadership.
• Lead social, content, partnership, and activation strategies to support growth.

Skills

Brand strategy

Integrated marketing

Marketing planning

Strategic advisory

Cross-functional leadership

Senior stakeholder influence

Presentation skills

People development

Education

Bachelor’s degree in Marketing, Business, Communications

Job description

Wawa, Inc. in Corporate is seeking a Brand Strategy Manager to translate brand strategy into actionable plans that drive growth and strengthen brand equity.

You will partner with Marketing, Insights, Merchandising, Product Development, Finance and Operations to align consumer needs with commercial opportunities. You will lead the development of the integrated marketing calendar, frame strategic briefs, and steer campaigns, product launches and partnerships to deliver a cohesive customer