Global Brand Strategy Lead – Scalable Narratives

WD; San Jose (CA); Remote; USD 150,000 - 210,000; Full time

Job summary

WD is seeking a seasoned Senior Brand Strategy leader to shape the company’s brand across enterprise and consumer portfolios. You will translate priorities into clear brand platforms, messaging frameworks, and governance to empower decentralized teams worldwide.

In this role you will partner with executive leadership and cross-functional teams to drive brand narratives, category leadership, and cohesive storytelling across regions, products, and campaigns.

Qualifications

• Translate business priorities into clear brand platforms, messaging frameworks, and scalable governance.
• Partner with executive leadership to drive brand narratives.
• Coordinate storytelling across regions, products, and campaigns.

Responsibilities

• Drive cohesive storytelling across regions, products, and campaigns.
• Partner with executive leadership to shape brand narratives and category leadership.

Skills

Brand strategy

Leadership

Cross-functional collaboration

Messaging frameworks

Global brands

Job description

WD is seeking a seasoned Senior Brand Strategy leader to shape the company’s brand across enterprise and consumer portfolios. You will translate priorities into clear brand platforms, messaging frameworks, and governance to empower decentralized teams worldwide.

In this role you will partner with executive leadership and cross-functional teams to drive brand narratives, category leadership, and cohesive storytelling across regions, products, and campaigns.