Brand Strategy Lead: Global Architecture & Naming

Candidate; San Francisco (CA); On-site; USD 255,000 - 320,000; Full time

Job summary

Anthropic is seeking a Brand Strategy Lead to own brand architecture and naming for Anthropic and Claude globally. You will shape how products and offerings are named and positioned, partnering with Brand Design, Product, Brand Marketing, IP Legal and Comms to ensure consistency across markets.

This senior individual contributor role requires scope-setting, a year-long roadmap, and the ability to present decisions to senior leaders.

Qualifications

• Deep expertise in brand architecture and portfolio positioning.
• Experience building or rebuilding multi-brand portfolios.
• Ability to weigh branded house, endorsed, and house-of-brands models.

Responsibilities

• Own all brand architecture strategy across Anthropic and Claude globally.
• Lead decisions on product/brand placement within the portfolio and naming decisions.
• Own the company’s global naming strategy from brief to launch across products and programs.
• Develop names in volume, from descriptive to coined, and test them with stakeholders.

Skills

Brand architecture

Naming strategy

Cross-functional leadership

Strategic thinking

Communications

Stakeholder management

Education

Bachelor’s degree or equivalent in branding/marketing

Job description

Anthropic is seeking a Brand Strategy Lead to own brand architecture and naming for Anthropic and Claude globally. You will shape how products and offerings are named and positioned, partnering with Brand Design, Product, Brand Marketing, IP Legal and Comms to ensure consistency across markets.

This senior individual contributor role requires scope-setting, a year-long roadmap, and the ability to present decisions to senior leaders.