Brand Strategy & Integrated Marketing Leader

Anthropologie; Philadelphia (Philadelphia County); Sur place; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

Vision coverage

PTO

Employee discounts

Retirement savings

Résumé du poste

Anthropologie is seeking a Senior Manager of Brand Strategy & Integrated Marketing to lead strategic marketing for Anthropologie Group brands. You will translate customer insights, product priorities, and business goals into seasonal strategies and compelling customer stories that drive growth across owned, earned, and paid channels.

You will partner with Merchandising, Creative, Digital, and PR, shaping cross-functional go-to-market plans, establishing clear KPIs, and guiding teams from insight

Qualifications

• 7+ years of experience in brand strategy, integrated marketing, retail, fashion, lifestyle, or a related field, with experience leading complex cross-functional initiatives.
• Strong strategic thinker with demonstrated ability to translate customer and business insights into compelling marketing strategies.
• Deep understanding of fashion, culture, consumer behavior, social media, and the evolving media landscape.
• Proven experience developing integrated campaigns across owned, earned, and paid channels.
• Strong cross-functional leadership skills and ability to influence partners across Merchandising, Creative, Digital, and Marketing.
• Commercially minded, with comfort using performance data to inform strategy and optimization.
• Exceptional written, verbal, and presentation skills, with an ability to simplify complex ideas and inspire action.
• Highly collaborative, curious, decisive, and comfortable operating in a fast-moving environment.

Responsabilités

• Develop seasonal and annual marketing strategies for assigned Anthropologie Group businesses, translating priorities into marketing objectives and narratives.
• Identify key customer moments, product stories, and cultural opportunities and set clear marketing priorities.
• Translate brand strategy into differentiated, actionable plans while maintaining a cohesive brand experience.
• Monitor fashion and cultural trends to spot opportunities for distinctive conversations.
• Partner with Merchandising, Buying, and Creative as the primary strategic marketing partner.
• Develop integrated go-to-market plans connecting product, creative, social, digital, PR, paid media, talent, partnerships, and retail.
• Lead cross-functional planning from strategy through execution with clear objectives and measures.
• Collaborate with channel leaders to assign distinct roles while delivering a cohesive customer journey.
• Identify opportunities for talent, creators, brand partnerships, and cultural collaborations.
• Partner with Customer Analytics, Digital Marketing, and Media to understand behavior and performance.
• Translate data into strategic implications and recommendations for future plans.
• Lead seasonal and campaign recaps, identifying what worked and what didn't.
• Establish KPIs balancing brand objectives with traffic, engagement, acquisition, conversion, and revenue.

Connaissances

Brand strategy

Integrated marketing

Cross-functional leadership

Fashion/retail knowledge

Description du poste

Anthropologie is seeking a Senior Manager of Brand Strategy & Integrated Marketing to lead strategic marketing for Anthropologie Group brands. You will translate customer insights, product priorities, and business goals into seasonal strategies and compelling customer stories that drive growth across owned, earned, and paid channels.

You will partner with Merchandising, Creative, Digital, and PR, shaping cross-functional go-to-market plans, establishing clear KPIs, and guiding teams from insight